HOTLINE: The YMCA launches direct marketing initiatives

The YMCA is launching a set of direct marketing initiatives, including new donor recruitment, as part of a broader marketing development for the 158-year-old charity. It has appointed the Domain Group, an integrated agency specialising in social causes, to contribute to brand positioning, as well as an in-depth project designed to help YMCA increase its income to support new and existing projects.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content