Hotline: ZenithOptimedia retains Lloyds TSB account

ZenithOptimedia has retained the Lloyds TSB communications planning account after the bank called off its pitch. Alan Gilmour, the head of marketing at Lloyds TSB, said its "priorities have changed since the beginning of the pitch". ZenithOptimedia, which also handles media buying for Lloyds, was pitching against Naked Communications.

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