Danone is thought to be deciding between Young & Rubicam and BDDP
in the final round of a dollars 300 million global pitch for its
produits frais yoghurts and dairy brands. Two other Danone Group roster
agencies - Saatchi & Saatchi and Grey - were involved in the first round
The British Standards Institute, the body that promotes standards of
quality in British industry, has made Bean Andrews Norways Cramphorn its
sole agency of record. The agency won the pounds 1 million account after
a competitive pitch against unnamed shops.
Pretty Polly has awarded the pounds 3 million task of launching its
range of underwear, Niks, to GGT. The agency, which already handles
Pretty Polly’s hosiery range, is developing a national press and poster
campaign to break this autumn.
BARB, the TV audience measurement body, has broadened its shareholding
structure to bring in the Institute of Practitioners in Advertising,
BSkyB, Channel 4, Flextech and Channel 5. The Incorporated Society of
British Advertisers has expressed disappointment that it was not allowed
representation on the board.
ITV and its planned digital service, ITV 2, are unlikely to have a place
on the digital satellite platform following a decision by ITV executives
not to allow BSkyB to broadcast its channels as part of its digital TV
Aegis, the holding company for the media buying giant, Carat, has sold
348.2 million shares after a number of investors put their stakes up for
sale last month. The shares, representing almost 40 per cent of Aegis,
were over-subscribed by around four times, valuing the stake at pounds
The household appliance brand, Pifco, has awarded its pounds 500,000
account to McCann-Erickson Manchester after a pitch against
Advertising Principles and Cheetham Bell. The business, which includes
the Russell Hobbs brand, was last awarded to J. Walter Thompson
Manchester in May 1996.
D&AD has unveiled its new Website, which enables those who cannot attend
the forthcoming awards ceremony to watch it live on the Net. The site
will carry a live Webcast with audio, video and text of the awards
night, which will take place next Wednesday at Olympia. The site can be
accessed at www.dandad.org/awards. It was designed by the Web design
company, Deep End Design.
Publicis is to build a direct marketing operation around Fred Kuys, who
has quit his post as marketing communications director of Barraclough
Hall Woolston Gray to get the Publicis venture off the ground. The new
company, to be called Dialog, will open for business within the next two
Court Burkitt & Company has held on to the pounds 1 million Israeli
Tourist Board account after a pitch against four other agencies,
including Summerfield Wilmot Keene and Harari Page. CBC is expected to
create a campaign to replace the existing ’hava’ work. Meanwhile, Lionel
Knight, CBC’s joint managing director, is leaving to join Publicis Bloom
in Dallas, Texas.
Western International Media has hired a head of radio to replace Mike
Hope-Milne, who left for Classic FM in February. Darren Hughes will join
from Zenith Media next week.
The Publicis network is preparing to offer shares representing up to 5
per cent of its capital to employees and executives as part of the deal
ending the boardroom battle between the daughters of the group’s late
founder, Marcel Bleustein-Blanchet.
Chris O’Shea, creative partner of Banks Hoggins O’Shea, is to chair the
judging panel for the 26th Travel Advertising Awards to be held at the
Park Lane Hilton, London, on 10 September. Organised by the Chartered
Institute of Marketing’s Travel Industry Group, the awards are now
calling for entries.
Dolly Beashel, Grey’s creative director on its Pedigree Europe business,
died suddenly of a heart attack this week while on a location recce near
Prague. There will be a small family funeral next week.