Central Office of Information executives are in talks with the
receivers of Leagas Shafron Davis about the fate of more than pounds 4
million worth of its business handled by the agency until its collapse
last week. Speculation is rife that the business, including the Inland
Revenue and Special Constable recruitment, will move to another COI
roster agency along with Mike Davis, Leagas Shafron’s managing director.
But Davis said this week: ’The matter is out of my hands.’ See
IPC’s Country and Leisure Group is testing the water for an upmarket
gardening title with a one-off publication, Country Life Gardens. The
glossy magazine launch is timed to coincide with the Chelsea flower show
in May. The cover price will be pounds 3.95 and it will have an initial
print run of 60,000. Hamish Dawson, publishing director of IPC’s country
and equestrian titles, said: ’This is a one-shot; clearly, if it is
successful, it could lead to others’.
The Independent Television Commission has concluded that the way in
which cable TV channels are packaged can restrict and distort viewer
choice. The announcement is expected to lead to the offer of a wider
range of basic channel packages of different sizes, prices and
Richard Pinder, Ogilvy & Mather’s deputy managing director, has been
promoted to managing director of the agency. Pinder, the former client
services director at Grey, joined O&M last April with the expectation
that he would take over the managing director job within a year.
Gateway 2000 has appointed McCann-Erickson as its new global advertising
agency with immediate effect. Gateway previously employed DMB&B, but was
reported to have fired the agency from its dollars 50 million global
account two weeks ago. The appointment of McCanns was made by the new
president and chief executive, Jeffrey Weitzen, who joined in January
from AT&T where McCanns is a roster shop.
’Mad’ Frankie Fraser, the ex-South London gangster who was once dubbed
Britain’s most violent man, has been signed by Mellors Reay & Partners
to appear in its first TV commercial for Campari. Carol Reay, the
agency’s chief executive, said the one-time enforcer for the Richardson
gang was being used as an ’extra’ and would not necessarily appear in
the final version of the film.
Courts has shortlisted three agencies with supermarket experience to
compete with the incumbent, CDP, for its pounds 13 million advertising
account. They are Lowe Howard-Spink, RPM3 and Bates Dorland.
Emap Metro is believed to have decided against relaunching its men’s
sports-lifestyle title, XL, after suspending publication at the
beginning of this year. Emap bought the title from Affinity Publishing
in December 1996, relaunching it as a magazine for readers who had
outgrown FHM. ABC figures for July-December 1997 show that XL had a
circulation of 53,759. No-one at Emap Metro was available for
Talk Radio is joining Digital One, the consortium bidding for the
national digital radio licence, alongside the founding partners, GWR
Group and Ginger Media Group. The move brings all the UK’s national
radio stations under one umbrella for the bid.
Debonair, the cut-price airline, is reviewing its pounds 1.2 million
account out of Mellors Reay & Partners seven months after appointing the
agency to the business. The review will mark the end of the ’Franco
Optimedia is understood to have taken on the office furniture giant,
Staples, with immediate effect after winning the pounds 6 million
business from Zenith Media. Zenith is said to have asked to end its
relationship with the client, rather than serving its notice period.
Campaign is presenting a one-day conference, ’Media Research: Time to
Reassess’, on 28 May at the Langham Hilton, London. For more information
call Tania Cassell on 0171-413 4116.