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Abbott Mead Vickers BBDO has been appointed by the Commonwealth Bank of Australia to promote NewWorld, a range of mortgage products. It is the bank's first major launch outside its domestic market and is backed by a reported budget of up to pounds 20 million. A TV campaign, planned and bought by Rocket, will break on Friday.

Abbott Mead Vickers BBDO has been appointed by the Commonwealth Bank of Australia to promote NewWorld, a range of mortgage products. It is the bank's first major launch outside its domestic market and is backed by a reported budget of up to pounds 20 million. A TV campaign, planned and bought by Rocket, will break on Friday.



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