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Initiative Media has retained the pounds 5 million media planning and buying account for priceline.com after a pitch against Carat. The business was originally awarded to Western in the summer, but a team assembled from both Initiative and Western was forced to defend the account ahead of the two agencies' merger.

Initiative Media has retained the pounds 5 million media planning and buying account for priceline.com after a pitch against Carat. The business was originally awarded to Western in the summer, but a team assembled from both Initiative and Western was forced to defend the account ahead of the two agencies' merger.



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