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MG Rover has bolstered its relationship with M&C Saatchi by moving its e-commerce and relationship marketing assignments into the agency. Zenith Media has been appointed to handle the carmaker's global media planning and buying.

MG Rover has bolstered its relationship with M&C Saatchi by moving its e-commerce and relationship marketing assignments into the agency. Zenith Media has been appointed to handle the carmaker's global media planning and buying.



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