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Naomi Klein, the author of No Logo, hit out at the global branding campaigns of Microsoft, Nike and Starbucks this week on Channel 4 News. Klein accused them of creating a spiritual mythology around their corporations but not honouring their promises.

Naomi Klein, the author of No Logo, hit out at the global branding campaigns of Microsoft, Nike and Starbucks this week on Channel 4 News. Klein accused them of creating a spiritual mythology around their corporations but not honouring their promises.