Zenith Media has won the pounds 75 million Exxon Mobil global media buying account after pitching against Carat, OMD UK, Starcom Motive, MediaVest and Universal McCann. The news, which broke as Campaign went to press, means Zenith will handle buying for Esso, the main brand in Europe, as well as Exxon and Mobil. Negotiations for the media planning account continue.
HOTLINE
Zenith Media has won the pounds 75 million Exxon Mobil global media buying account after pitching against Carat, OMD UK, Starcom Motive, MediaVest and Universal McCann. The news, which broke as Campaign went to press, means Zenith will handle buying for Esso, the main brand in Europe, as well as Exxon and Mobil. Negotiations for the media planning account continue.
