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Rover Cars is moving its direct marketing business to Lida, M&C Saatchi's direct marketing agency. Lida will act as Rover's direct marketing agency across Europe and produce campaigns in the UK for the Rover 25, 45 and 75 cars. The UK account was previously held by Craik Jones Watson Mitchell Voelkel, which is thought to have resigned the business. M&C Saatchi handles Rover's above-the-line advertising.

Rover Cars is moving its direct marketing business to Lida, M&C Saatchi's direct marketing agency. Lida will act as Rover's direct marketing agency across Europe and produce campaigns in the UK for the Rover 25, 45 and 75 cars. The UK account was previously held by Craik Jones Watson Mitchell Voelkel, which is thought to have resigned the business. M&C Saatchi handles Rover's above-the-line advertising.



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