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HPT Brand Response has been appointed to handle advertising and direct marketing for Betfair, the online sports betting service, and San Paolo IMI, Italy's second-largest banking group. Betfair launched in the summer with advertising through Circus. Circus was also working with San Paolo until HPT's appointment.

HPT Brand Response has been appointed to handle advertising and direct marketing for Betfair, the online sports betting service, and San Paolo IMI, Italy's second-largest banking group. Betfair launched in the summer with advertising through Circus. Circus was also working with San Paolo until HPT's appointment.



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