Butler Lutos Sutton Wilkinson and Cowan Kemsley Taylor’s merged
agency is to be called RPM3. The name comes from the first initial of
the four founding partners - Rupert Sutton, Paul Cowan, Maggie Taylor,
Matthew Lutos and Martin Butler. The two agencies announced the merger
three weeks ago.
Carlton Communications has announced pre-tax profits up 10 per cent to
pounds 326.7 million for the year to the end of September. Announcing
the results, Carlton’s chairman, Michael Green, said that digital
television and a planned move into pay-TV would bring new opportunities
for growth.
The Teacher Training Agency is planning a third cinema commercial to
raise the profile and status of teaching following the success of its
new campaign. Delaney Fletcher Bozell, which created the ads, said that
replies to the TTA’s direct response commercials had risen by 100 per
cent since they broke on 14 October. However, this has not yet filtered
through to actual applications for the Post-Graduate Certificate of
Education course, which registered a 12 per cent drop in applications by
the closing date last week.
David Wheldon, the BBDO Europe president, has appointed the Dutchman,
Bart Boezeman, to the new post of executive assistant with a brief to
help maintain business across the network’s 149 offices. Boezeman began
his agency career with TBWA in Amsterdam and until recently was
communications manager of Holland’s Postbank NV.
Barraclough Hall Woolston Gray, the Abbott Mead Vickers group direct
marketing agency, has hired Dennis Kerslake, the Carlson managing
director, as its own managing director. He replaces Elly Woolston, who
becomes vice-chairman.
The Sci-Fi Channel Europe has confirmed the appointment of DMB&B to
handle its pan-European account, worth pounds 1 million in the UK. DMB&B
beat CDP in the final pitch, and has been charged with building the
Universal-owned Sci-Fi brand as well as improving ratings. An integrated
communications campaign for the cable and satellite station is due to
start next March, with media buying through TMD Carat.
Chrysalis Radio, a division of the Chrysalis Group, has reduced its
operating loss by 45 per cent to pounds 1.9 million and increased its
turnover by 53 per cent to pounds 10.7 million, according to preliminary
results for the year ending 31 August. Richard Huntingford, chief
executive of Chrysalis Radio, said that the radio brands, Galaxy and
Heart, now cover 46 per cent of the UK population, and the group is
looking to increase coverage by applying for several further
licences.
Emap Elan has overhauled its young women’s magazine, Looks, as it tries
to reverse the 32 per cent decline in sales suffered during its last ABC
audit (January-June 1997). Looks’ publishing director, Delyth Smith,
said: ’In a crowded and buoyant market, standout and product
differentiation are more important than ever’.
DMB&B has joined forces with the Kent Constabulary to launch a campaign
to prevent misuse of the 999 Emergency number. The press ad, which
breaks next week, carries the endline: ’Don’t you just hate being stuck
in a queue?’ It shows a page covered with the line, ’Hello, my cat’s
stuck up a tree’, broken by a single plea: ’There’s someone in my house,
he’s got a knife’.
GWR Group has announced an increase in profit and turnover - and Classic
FM’s first profitable period - in its latest set of results, covering
the six months up to 30 September. Pre-tax profits rose from pounds 4.8
million to pounds 6.1 million on a turnover of pounds 35.2 million, up
from pounds 25.5 million in 1996. GWR launches its in-house sales
operation, Opus, on 1 January (see story, page 4).
Winston Fletcher, the chairman of Bozell Europe, has been appointed as
executive publisher of the monthly magazine, Admap. He commented: ’This
is in addition to my day job - a bit like when Peter Mead was the
chairman of Millwall’.
