Virgin Records is currently talking to BMP DDB, McCann-Erickson, Ammirati Puris Lintas, Abbott Mead Vickers BBDO and Rainey Kelly Campbell Roalfe about a possible future advertising initiative.

Virgin Records is currently talking to BMP DDB, McCann-Erickson,

Ammirati Puris Lintas, Abbott Mead Vickers BBDO and Rainey Kelly

Campbell Roalfe about a possible future advertising initiative.

Delaney Fletcher Bozell has landed the Central Office of Information’s

pounds 500,000 blood donors advertising account. The agency beat

competition from Leagas Shafron Davis, Mellors Reay and Partners and

WCRS to take the business.

The Cheltenham and Gloucester building society has appointed Factor 3 to

handle its mortgage advertising business, which was backed by a spend of

pounds 1.5 million last year, according to AC Neilsen MEAL. The business

was formerly with Target Advertising, an agency Factor 3 broke away from

in September 1996.

The Sunday Telegraph is tipped to call its new glossy magazine RX, from

the Latin pharmacology abbreviation for ’take this’. The magazine, which

is set for launch in early April, will have a strong health and fitness

editorial slant.

The Audit Bureau of Circulations has asked the Institute of Practioners

in Advertising to canvass the opinion of its members on possible changes

to the way in which the ABC’s rules on newspaper circulation figures are

calculated. It will hold a meeting on 19 March to discuss the issue,

which came to the fore during a recent spat between Times Newspapers and

the Telegraph group.

The Conservative and Labour parties this week rejected demands from

pressure groups for a crackdown on the promotion and sale of so-called

’green’ products. John Gummer, the Environment Secretary, admitted that

green claims were often confusing and unhelpful, and sometimes

dishonest. However, he said a study for the Government by the National

Consumer Council had found ’no significant problems’ regarding

advertising. Ads will continue to be regulated by the Advertising

Standards Authority, the Independent Television Commission and the Radio


Subscriptions to cable television recorded their highest ever quarterly

increase at the end of 1996, according to figures from the Independent

Television Commission. The total audience for cable programming now

stands at 2.3 million households.

CIA Medianetwork Europe has picked up the pan-European media account for

the American semi-conductor manufacturer, Advanced Micro Devices.

The business has been won in the UK by Media Solutions, the joint

venture between CIA and GGT. Budgets for Europe are expected to run to

pounds 5 million.

California’s raisin producers have shortlisted Euro RSCG Wnek Gosper,

BMP4 and Court Burkitt and Company to pitch against the incumbent

agency, Ammirati Puris Lintas, for a pounds 500,000 UK account. A result

is expected next week.

Miller Brothers, the electrical superstore chain, has appointed

Advertising Principles in Leeds to run its pounds 1.5 million account.

The agency won the business in a pitch against Brahm, Scope in Sheffield

and the incumbent, Graham Dawson Associates in Barnsley. New national

press advertising will begin in May.

Wendy’s International has dealt a blow to Zenith Media’s two-year-old US

operation by shifting its dollars 70 million account back into Bates


Zenith Worldwide’s chairman, John Perriss, described the decision as

’not life-threatening’. A number of staff will follow the account into

Bates, Zenith’s Cordiant-owned sister agency, which handled the media

before the creation of Zenith.

Maclaren has appointed Cowan Kemsley Taylor to relaunch its range of

pushchairs, with a pounds 750,000 press campaign designed to regain

market share lost to foreign imports.

Campaign is sponsoring a one-day conference looking at the high-spending

young woman of the 90s. Women With Attitude takes place on 27 March at

Bafta in London. Speakers will be drawn from a range of advertisers and

media owners. For details, contact Tania Cassell on 0171-413 4116.

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