Virgin Records is currently talking to BMP DDB, McCann-Erickson,
Ammirati Puris Lintas, Abbott Mead Vickers BBDO and Rainey Kelly
Campbell Roalfe about a possible future advertising initiative.
Delaney Fletcher Bozell has landed the Central Office of Information’s
pounds 500,000 blood donors advertising account. The agency beat
competition from Leagas Shafron Davis, Mellors Reay and Partners and
WCRS to take the business.
The Cheltenham and Gloucester building society has appointed Factor 3 to
handle its mortgage advertising business, which was backed by a spend of
pounds 1.5 million last year, according to AC Neilsen MEAL. The business
was formerly with Target Advertising, an agency Factor 3 broke away from
in September 1996.
The Sunday Telegraph is tipped to call its new glossy magazine RX, from
the Latin pharmacology abbreviation for ’take this’. The magazine, which
is set for launch in early April, will have a strong health and fitness
The Audit Bureau of Circulations has asked the Institute of Practioners
in Advertising to canvass the opinion of its members on possible changes
to the way in which the ABC’s rules on newspaper circulation figures are
calculated. It will hold a meeting on 19 March to discuss the issue,
which came to the fore during a recent spat between Times Newspapers and
the Telegraph group.
The Conservative and Labour parties this week rejected demands from
pressure groups for a crackdown on the promotion and sale of so-called
’green’ products. John Gummer, the Environment Secretary, admitted that
green claims were often confusing and unhelpful, and sometimes
dishonest. However, he said a study for the Government by the National
Consumer Council had found ’no significant problems’ regarding
advertising. Ads will continue to be regulated by the Advertising
Standards Authority, the Independent Television Commission and the Radio
Subscriptions to cable television recorded their highest ever quarterly
increase at the end of 1996, according to figures from the Independent
Television Commission. The total audience for cable programming now
stands at 2.3 million households.
CIA Medianetwork Europe has picked up the pan-European media account for
the American semi-conductor manufacturer, Advanced Micro Devices.
The business has been won in the UK by Media Solutions, the joint
venture between CIA and GGT. Budgets for Europe are expected to run to
pounds 5 million.
California’s raisin producers have shortlisted Euro RSCG Wnek Gosper,
BMP4 and Court Burkitt and Company to pitch against the incumbent
agency, Ammirati Puris Lintas, for a pounds 500,000 UK account. A result
is expected next week.
Miller Brothers, the electrical superstore chain, has appointed
Advertising Principles in Leeds to run its pounds 1.5 million account.
The agency won the business in a pitch against Brahm, Scope in Sheffield
and the incumbent, Graham Dawson Associates in Barnsley. New national
press advertising will begin in May.
Wendy’s International has dealt a blow to Zenith Media’s two-year-old US
operation by shifting its dollars 70 million account back into Bates
Zenith Worldwide’s chairman, John Perriss, described the decision as
’not life-threatening’. A number of staff will follow the account into
Bates, Zenith’s Cordiant-owned sister agency, which handled the media
before the creation of Zenith.
Maclaren has appointed Cowan Kemsley Taylor to relaunch its range of
pushchairs, with a pounds 750,000 press campaign designed to regain
market share lost to foreign imports.
Campaign is sponsoring a one-day conference looking at the high-spending
young woman of the 90s. Women With Attitude takes place on 27 March at
Bafta in London. Speakers will be drawn from a range of advertisers and
media owners. For details, contact Tania Cassell on 0171-413 4116.