Sir Leo Pliatzky died this week, aged 79. In 1984 he initiated a
seminal investigation into the commercials production business,
culminating in the Pliatzky Procedures report in 1987, which laid out a
series of guidelines designed to foster a more open and honest
relationship between production companies and advertising agencies. An
updated version was published in November 1996.
Citroen is reviewing its below-the-line advertising business,
threatening its relationship with Carlson. Initial talks with a number
of below-the-line agencies have culminated in a shortlist, believed to
contain three shops, including the incumbent.
Ogilvy & Mather has parted company with two of its creative group heads,
Sally Bargman and Stuart Gill. Both have left without jobs to go to. In
a separate move, the agency has made Peter Robertson, formerly a
worldwide management supervisor on Seagram, a managing partner.
Motive Communications faces a shake-up of its pounds 25 million
Whitbread media account as the client prepares to sell its brewing
interests to comply with competition rules after its acquisition of
Allied Domecq’s pub chain.
Maher Bird Associates has appointed Richard Longworth its new planning
director. Longworth, who was previously a board director at Abbott Mead
Vickers BBDO and who most recently worked at Lowe Howard-Spink, replaces
Karen Enver, who is leaving to become a founding partner of a new
Mother has been appointed by the Fabulous Bakin’ Boys to work on its
creative account. The cake and muffin brand recently secured
distribution in all the major UK supermarket chains, including Tesco,
Sainsbury’s, Safeway and Waitrose. Michaelides & Bednash will handle the
Saatchi & Saatchi has created a commercial that demonstrates the power
of negotiation for the State of the World Forum. The ad is timed to
coincide with the forum’s conference for world leaders in Belfast and
dramatises how dialogue can help opposing forces to resolve their
The commercials director, Willi Patterson, is launching a production
company, Slim Pix, with the facilities group, Big Finish. ’I want to run
a company that isn’t hamstrung by overheads and ensure that a greater
percentage of the advertiser’s budget is converted into excellent
commercials,’ Patterson said.
Cable & Wireless Communications has announced operating profits up 17
per cent to pounds 331 million for the year to 31 March and a 1 July
launch date for its interactive TYV services, which include Flextech
Interactive, Bloomberg, Emap Online and Emap Radio, Scoot, PA Sporting
Life, Loot, Live TV and the Manchester Evening News.
Tessa Wire, head of TV at St Luke’s, has resigned to pursue other
Wire, who joined the then Chiat/Day eight years ago and is one of the
longest-serving members of the agency, is in talks with a number of
Hugo Drayton, the marketing and promotions director of The Daily
Telegraph, is a late addition to the line-up of speakers at the Online
Consumer Conference, being held at Earls Court Conference Centre from
25-27 May. Three one-day conferences, sponsored by DoubleClick UK, will
be presented by Campaign, Marketing and Revolution. For a brochure call
In last week’s Review column we reported that Barclays Bank had decided
to stop marketing its b2 savings account. In fact, this should have
referred to b2’s advanced savings account only. b2 continues to market
ISAs and other products.