Major pension providers are looking at collaborating on a generic
advertising campaign to encourage consumers to invest in their
The Association of British Insurers is understood to be one of the
parties behind the move, together with a few of the largest sellers of
pensions, including the Abbey National. If the initiative was to get off
the ground it would involve a multi-million pound investment over a
period of years.
The Paramount Comedy Channel is looking for a new agency and plans to
increase its adspend over the next few months. The review is being led
by Mikah Martin-Cruz, head of marketing for Paramount. Quiet Storm has
worked with Paramount on a project basis since last April.
Lowe & Partners/SMS has been dumped as the lead shop on Diet Coke in
favour of its fellow roster agency, Wieden & Kennedy, Portland,
The move is the first significant roster change since the appointment of
Charlie Frenette as marketing chief of Coca-Cola in April 1998.
IPC Magazines is launching a magazine focusing on home and garden
Details about the title, aimed at a ’stylish and affluent readership’,
are sketchy, but it is thought to be a glossy monthly which will be
unveiled in the late spring.
CIA Medianetwork has beaten MediaCom and Optimum Media Direction to the
dollars 60 million international over-the-counter business of the drugs
giant, Novartis Consumer Health. The win, which covers Europe, the
Middle East and Africa, follows pitches held during September. CIA
already handles media for Novartis in the UK, Switzerland and Russia,
and has held its corporate media account since 1997.
Paul Catmur, a senior copywriter at Young & Rubicam who has been at the
agency for nearly ten years, is leaving to write a novel. His portfolio
includes the Colgate ’big red’ campaign, TV and radio work for Dime Bar
and the Kevin Keegan Honey Monster spot for Sugar Puffs. Catmur will be
based in the Cook Islands.
Linguaphone, the Centaur Communications-owned specialist in
home-language courses, is reviewing its pounds 3 million advertising
account, now with Davies Little Cowley. It is not known whether media,
bought by Upward Jamie Brown, is up for review.
Duckworth Finn Grubb Waters has won a pounds 500,000 project from Virgin
Radio to develop the station’s brand beyond its DJ personalities. Its
last agency of record was Simons Palmer Clemmow Johnson in 1996. Since
then, ads have been created in-house.
Wieden & Kennedy’s London office has won the Cartoon Network account
after a head-to-head pitch against Saatchi & Saatchi. The account is the
agency’s first win since launching in January last year and the only
pitch it has taken part in since an embargo on pitching was lifted by
its key Nike client in the autumn. The Cartoon Network was previously
handled by Mustoe Merriman Herring Levy, which resigned it at the
beginning of 1998.
The Post Office-owned Parcelforce company is understood to have
shortlisted Bartle Bogle Hegarty, Ammirati Puris Lintas and the
incumbent, J. Walter Thompson, for its pounds 3 million advertising
account. Pitches are taking place imminently.
Bartle Bogle Hegarty’s founder, John Hegarty, has taken on the role of
’godparent’ to the Art Directors’ Club of Europe to mark the publication
of the 1998 ADCE Annual, The Best in European Design & Branding, which
has more than 300 entries divided by country.
Carol Fisher, the former head of sales at CLT Radio, has been confirmed
as the new chief executive of the Central Office of Information. Fisher,
who was tipped for the job by Campaign (18 December 1998) succeeds Tony
Douglas, who has joined FCB.
Jeyes, the household cleaning products company, has appointed Poulter
Partners to relaunch its Bloo toilet freshener. The company plans to put
pounds 1 million behind a TV initiative.