Major pension providers are looking at collaborating on a generic advertising campaign to encourage consumers to invest in their future.

Major pension providers are looking at collaborating on a generic

advertising campaign to encourage consumers to invest in their


The Association of British Insurers is understood to be one of the

parties behind the move, together with a few of the largest sellers of

pensions, including the Abbey National. If the initiative was to get off

the ground it would involve a multi-million pound investment over a

period of years.

The Paramount Comedy Channel is looking for a new agency and plans to

increase its adspend over the next few months. The review is being led

by Mikah Martin-Cruz, head of marketing for Paramount. Quiet Storm has

worked with Paramount on a project basis since last April.

Lowe & Partners/SMS has been dumped as the lead shop on Diet Coke in

favour of its fellow roster agency, Wieden & Kennedy, Portland,


The move is the first significant roster change since the appointment of

Charlie Frenette as marketing chief of Coca-Cola in April 1998.

IPC Magazines is launching a magazine focusing on home and garden


Details about the title, aimed at a ’stylish and affluent readership’,

are sketchy, but it is thought to be a glossy monthly which will be

unveiled in the late spring.

CIA Medianetwork has beaten MediaCom and Optimum Media Direction to the

dollars 60 million international over-the-counter business of the drugs

giant, Novartis Consumer Health. The win, which covers Europe, the

Middle East and Africa, follows pitches held during September. CIA

already handles media for Novartis in the UK, Switzerland and Russia,

and has held its corporate media account since 1997.

Paul Catmur, a senior copywriter at Young & Rubicam who has been at the

agency for nearly ten years, is leaving to write a novel. His portfolio

includes the Colgate ’big red’ campaign, TV and radio work for Dime Bar

and the Kevin Keegan Honey Monster spot for Sugar Puffs. Catmur will be

based in the Cook Islands.

Linguaphone, the Centaur Communications-owned specialist in

home-language courses, is reviewing its pounds 3 million advertising

account, now with Davies Little Cowley. It is not known whether media,

bought by Upward Jamie Brown, is up for review.

Duckworth Finn Grubb Waters has won a pounds 500,000 project from Virgin

Radio to develop the station’s brand beyond its DJ personalities. Its

last agency of record was Simons Palmer Clemmow Johnson in 1996. Since

then, ads have been created in-house.

Wieden & Kennedy’s London office has won the Cartoon Network account

after a head-to-head pitch against Saatchi & Saatchi. The account is the

agency’s first win since launching in January last year and the only

pitch it has taken part in since an embargo on pitching was lifted by

its key Nike client in the autumn. The Cartoon Network was previously

handled by Mustoe Merriman Herring Levy, which resigned it at the

beginning of 1998.

The Post Office-owned Parcelforce company is understood to have

shortlisted Bartle Bogle Hegarty, Ammirati Puris Lintas and the

incumbent, J. Walter Thompson, for its pounds 3 million advertising

account. Pitches are taking place imminently.

Bartle Bogle Hegarty’s founder, John Hegarty, has taken on the role of

’godparent’ to the Art Directors’ Club of Europe to mark the publication

of the 1998 ADCE Annual, The Best in European Design & Branding, which

has more than 300 entries divided by country.

Carol Fisher, the former head of sales at CLT Radio, has been confirmed

as the new chief executive of the Central Office of Information. Fisher,

who was tipped for the job by Campaign (18 December 1998) succeeds Tony

Douglas, who has joined FCB.

Jeyes, the household cleaning products company, has appointed Poulter

Partners to relaunch its Bloo toilet freshener. The company plans to put

pounds 1 million behind a TV initiative.

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