Yorkshire Electricity is believed to be moving the creative
assignment on its pounds 3 million account from Leeds to London. The
winner of a three-way pitch is expected to be announced on Monday and
Rapier is the favourite to pick up the assignment, according to industry
sources. The change comes at a bad time for the incumbent, Poulters,
which recently lost the creative task on more than pounds 4 million
worth of McCain Foods business (Campaign, 27 March). MediaVantage,
Poulters’ media dependant, will be retained for media buying.
Nick Sennett, who left the managing directorship of Travis Sennett Sully
Ross at the end of last year, has joined Da Costa & Company in the newly
created post of managing partner. He will work on new business and take
charge of the agency’s Budgen supermarkets and Swallow hotels
The use of psychiatric patients as extras in a TV ad for Dunlop tyres
was ’a significant error of judgment’, the company’s agency, Abbott Mead
Vickers BBDO, admitted this week. The film has been re-edited so that
none of the patients are featured.
The pitch-list for the Independent’s creative account has been
dramatically cut down after three agencies pulled out of the review.
Abbott Mead Vickers BBDO, BMP DDB and M&C Saatchi have decided not to
make presentations, although the numbers have been bolstered by the
addition of Grey to the list. Grey will pitch alongside the remaining
agencies, Arc Advertising and Griffin Bacal.
Brendan Ryan, FCB’s worldwide chairman, this week signalled the
network’s intention to bolster its problem-plagued UK agency. ’We’re not
as strong in London as we need to be and we’re talking to all kinds of
people,’ he said. ’We plan to do something very soon.’ Meanwhile, the
network has named Ron Bess, the head of its Chicago office, its
He will work with Harry Reid, FCB’s international president, on
acquisition possibilities in the US and internationally.
The Manchester Evening News is reviewing its pounds 1 million
advertising account after 12 years at JWT Manchester. The Guardian Media
Group-owned newspaper is drawing up a shortlist of regional agencies to
pitch for the business. Although no final decision has been taken, JWT
is understood to be repitching. Another contender is likely to be the
Manchester-based marketing communications company, SBW, which is working
on a project for the newspaper to boost sales of its Friday edition.
Rainey Kelly Campbell Roalfe has hired a senior planner, Helen Weaver,
whose appointment brings the number of planners at the agency to
Weaver, who started as a graduate trainee at Bartle Bogle Hegarty and
who has recently been working for Young & Rubicam in Sydney, Australia,
will work on General Motors, Royal & SunAlliance and Allied Domecq.
Business Age is to launch a pounds 250,000 poster and radio advertising
campaign this month that aims to position the monthly title as an
’alternative’ business magazine while reinforcing its authoritative
tone. The campaign was created by HDM Linx. The magazine was relaunched
in May 1997 after it was bought from VNU by the controversial media
figure, Owen Oyston.
BSkyB has announced a 6 per cent fall in pre-tax profits to pounds 203.3
million for the nine months to 31 March, partly due to the start-up
costs for British Interactive Broadcasting. Ad sales were up 30 per cent
to pounds 136 million. At the same time, the company announced that its
chairman and director, Gerry Robinson, who is also the chief executive
of Granada, is stepping down.
Campaign is holding a one-day conference called Media Research: Time to
Reassess on 28 May at London’s Langham Hilton. The conference will look
at how media are measured and aims to assess how reliable these methods
are for advertisers. For more information, call Tania Cassell on