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Sir Tim Bell, founder of the Lowe Bell public relations group, is to drop the word Lowe from the company name. Bell, who received a writ from the Lowe Group’s founder, Frank Lowe, before Christmas, said: ’I wrote to Frank on Monday (5 January) and I have confirmed I will comply with his wishes.’ Lowe asked Bell to remove the name following the latter’s return to advertising with the acquisition of HHCL & Partners in November.

Sir Tim Bell, founder of the Lowe Bell public relations group, is

to drop the word Lowe from the company name. Bell, who received a writ

from the Lowe Group’s founder, Frank Lowe, before Christmas, said: ’I

wrote to Frank on Monday (5 January) and I have confirmed I will comply

with his wishes.’ Lowe asked Bell to remove the name following the

latter’s return to advertising with the acquisition of HHCL & Partners

in November.



McCain Foods has drawn up a shortlist for the creative pitch on its

pounds 8 million account. The Poulter agency, the incumbent on potato

products, will be joined by Young & Rubicam, DMB&B, Saatchi & Saatchi

and J. Walter Thompson.



HHCL & Partners and John Ayling & Associates have been appointed to

handle a pounds 1 million campaign to promote the Cricket World Cup,

which will take place in May and June 1999. The campaign, which begins

this summer, will seek to reposition cricket and attract a younger

audience to the game.



Charlie Varley, the former chief operating officer of Eurospace, is to

join Optimum Media Direction, the Omnicom-owned European media network,

as sales and marketing director. Varley will spearhead the network’s

European new-business drive and will be responsible for promoting the

OMD brand.



BAA’s Heathrow Express, the rail link between Heathrow and Paddington to

be launched in June, has shortlisted six companies for its pounds 2.5

million marketing services account. They are: M&C Saatchi, Leo Burnett,

BDDP GGT, Wolff Olins, BMP4 and Black Cat. A decision is expected by

March.



Channel 5 has signed a deal with Buena Vista International Television

for feature films from the Walt Disney, Touchstone and Hollywood

Pictures studios. The deal covers terrestrial TV premieres of films

released in 1996, 1997 and 1998, including Con Air, Airforce One and

Face/Off.



The British Gas group marketing director, Simon Waugh, is looking at its

pounds 30 million media business and will decide by the end of February

whether to call a formal review. Waugh is thinking of pooling media

planning and buying across all four British Gas accounts including

Goldfish. The incumbents are BMP Optimum, Manning Gottlieb Media and TMD

Eurospace.



A reshuffle of publishing directors at the National Magazine Company has

seen Simon Kippin, publishing director of Cosmopolitan, swapping jobs

with Liz Kershaw, publishing director of Good Housekeeping.



The number of ad agency employees in the UK is continuing to rise.

Provisional figures issued by the Institute of Practitioners in

Advertising show that staff numbers in member shops rose by 50 to 12,850

in the year to autumn 1997.



The International Advertising Association is keeping faith with Egypt

and will hold its next congress in Cairo in May despite the massacre of

64 tourists in Luxor two months ago.



The first formal entity to adopt the MindShare brand within the UK is

Mindshare Digital, which will have three directors: Nigel Sheldon, head

of Thomson Interactive, Jane Ostler, head of the Network’s digital

communications, and Brian Powley, director of digital and IT at the

Network Europe.



Rover has confirmed that it will be working with Craik Jones Watson

Mitchell Voelkel on its pounds 5 million below-the-line account.

Ammirati Puris Lintas, which has previously handled all above- and

below-the-line work for the car group, retains its above-the-line

account and will continue with below-the-line work on the Mini and MG

brands.



Suzuki is to take its cars on to TV for the first time this year with a

year-long campaign created by Nexus Advertising and Marketing. The first

of three ads will feature the Baleno model. John Ayling & Associates

will handle the media buying, after Manning Gottlieb Media split with

the car maker in the summer.