Sir Tim Bell, founder of the Lowe Bell public relations group, is
to drop the word Lowe from the company name. Bell, who received a writ
from the Lowe Group’s founder, Frank Lowe, before Christmas, said: ’I
wrote to Frank on Monday (5 January) and I have confirmed I will comply
with his wishes.’ Lowe asked Bell to remove the name following the
latter’s return to advertising with the acquisition of HHCL & Partners
McCain Foods has drawn up a shortlist for the creative pitch on its
pounds 8 million account. The Poulter agency, the incumbent on potato
products, will be joined by Young & Rubicam, DMB&B, Saatchi & Saatchi
and J. Walter Thompson.
HHCL & Partners and John Ayling & Associates have been appointed to
handle a pounds 1 million campaign to promote the Cricket World Cup,
which will take place in May and June 1999. The campaign, which begins
this summer, will seek to reposition cricket and attract a younger
audience to the game.
Charlie Varley, the former chief operating officer of Eurospace, is to
join Optimum Media Direction, the Omnicom-owned European media network,
as sales and marketing director. Varley will spearhead the network’s
European new-business drive and will be responsible for promoting the
BAA’s Heathrow Express, the rail link between Heathrow and Paddington to
be launched in June, has shortlisted six companies for its pounds 2.5
million marketing services account. They are: M&C Saatchi, Leo Burnett,
BDDP GGT, Wolff Olins, BMP4 and Black Cat. A decision is expected by
Channel 5 has signed a deal with Buena Vista International Television
for feature films from the Walt Disney, Touchstone and Hollywood
Pictures studios. The deal covers terrestrial TV premieres of films
released in 1996, 1997 and 1998, including Con Air, Airforce One and
The British Gas group marketing director, Simon Waugh, is looking at its
pounds 30 million media business and will decide by the end of February
whether to call a formal review. Waugh is thinking of pooling media
planning and buying across all four British Gas accounts including
Goldfish. The incumbents are BMP Optimum, Manning Gottlieb Media and TMD
A reshuffle of publishing directors at the National Magazine Company has
seen Simon Kippin, publishing director of Cosmopolitan, swapping jobs
with Liz Kershaw, publishing director of Good Housekeeping.
The number of ad agency employees in the UK is continuing to rise.
Provisional figures issued by the Institute of Practitioners in
Advertising show that staff numbers in member shops rose by 50 to 12,850
in the year to autumn 1997.
The International Advertising Association is keeping faith with Egypt
and will hold its next congress in Cairo in May despite the massacre of
64 tourists in Luxor two months ago.
The first formal entity to adopt the MindShare brand within the UK is
Mindshare Digital, which will have three directors: Nigel Sheldon, head
of Thomson Interactive, Jane Ostler, head of the Network’s digital
communications, and Brian Powley, director of digital and IT at the
Rover has confirmed that it will be working with Craik Jones Watson
Mitchell Voelkel on its pounds 5 million below-the-line account.
Ammirati Puris Lintas, which has previously handled all above- and
below-the-line work for the car group, retains its above-the-line
account and will continue with below-the-line work on the Mini and MG
Suzuki is to take its cars on to TV for the first time this year with a
year-long campaign created by Nexus Advertising and Marketing. The first
of three ads will feature the Baleno model. John Ayling & Associates
will handle the media buying, after Manning Gottlieb Media split with
the car maker in the summer.