Jean de Yturbe, the chairman of Bates Europe, has dropped a threat
of legal action over Joanna Baldwin’s decision not to take over as the
network’s head of new business and instead stay at Publicis (Campaign,
29 May). ’I’ve had a conversation with Maurice Levy (the Publicis
chairman) and everything is fine,’ de Yturbe said.
The Interpublic-owned networks, McCann-Erickson and Lowe & Partners
Worldwide, will work together on the pan-European launch of a new
version of the Frontera from General Motors. The work will be
co-ordinated out of the GM Brand Communications Group, a strategic
partnership set up by the networks in Zurich.
Maurice Levy, the Publicis chairman, indicated this week that an agency
on the US East Coast would be next on his shopping list after the
acquisition of Hal Riney & Partners (Campaign, 15 May). ’We’ve solved
most of our problems in the US but not all,’ he said. ’The East Coast
needs to be stronger and, although no acquisition is imminent, we’re
working on it’.
Sally O’Sullivan, editor-in-chief of IPC Magazines’ Ideal Home, who
resigned earlier this week, is to set up her own general magazine
publishing company with undisclosed partners. O’Sullivan, who leaves IPC
in two weeks, said: ’It’s time to branch out and do something
Creation Records, whose artists include Oasis, has appointed Travis
Sennett Sully Ross to handle its advertising. The Dentsu subsidiary’s
first project will be a national radio campaign promoting Bernard
Butler’s album, People on the Move.
Ogilvy & Mather London has hired John O’Shea, a senior executive in its
Asia Pacific network, as the agency’s fourth managing partner. O’Shea,
38, replaces Andy McQuin, who is leaving to join Ammirati Puris Lintas
Europe. O’Shea’s duties include the worldwide management role on
SmithKline Beecham as well as several key UK accounts. O&M’s other three
managing partners are Daryl Fielding, Ged Parton and James Page.
The Government this week overturned a decision by the House of Lords to
ban predatory pricing by newspapers. Rebel Labour MPs who oppose Rupert
Murdoch’s price wars will now make a final attempt to outlaw the
practice when the Competition Bill reaches its report stage.
The Manchester Evening News has shortlisted four agencies for its pounds
2 million advertising account and is due to hold pitches soon. The
incumbent, J. Walter Thompson, BDH, Stowe Bowden Wilson, Cheetham Bell
and Juice are understood to be taking part.
M&C Saatchi has hired the former Saatchi & Saatchi senior executive,
Robert Fletcher, as chairman and managing partner of its New York
office. In the past 22 years, Fletcher has held senior management
positions for Saatchis in Hong Kong and Frankfurt.
Barrington Johnson Lorains has filled the gap in its portfolio left by
Travelodge by winning Premier Lodge, the budget hotels chain owned by
the Greenalls leisure group. A campaign using national press and posters
will break next month. Media buying will be handled by CIA Media
Solutions in Manchester.
Manchester retailers are to jointly fund a pounds 1 million campaign
highlighting the attractions of the city centre. Three agencies have
been asked to make presentations for the so-called ’Manchester
Millennium’ initiative, which has been prompted by the planned opening
of a shopping mall near Trafford Park this autumn.
Johnny Johnson, the ’king of the jingles’ and a well-known figure in the
advertising industry during the 50s, 60s and 70s, died this week, aged
78, after a long illness. His credits include the jingles, ’Beanz Meanz
Heinz,’ Fairy Liquid’s ’for hands that do dishes’ and ’Esso blue’.
Donald Barrett, a former advertising director with Times Newspapers,
died at home on 23 May after a long illness. He was with the company for
25 years until 1980 and then went on to spend five years at the
Newspaper Publishers Association.