Mars has opted to have a new commercial for Celebrations chocolates
produced by BBDO in New York instead of Britain’s Abbott Mead Vickers
BBDO. The decision follows what is said to have been a strained
relationship between agency and client over a film featuring mice, which
had to be withdrawn after Mars was prosecuted when a woman found a
mouse’s skull in a Topic bar.
Business Age, the magazine run by Tom Rubython, has been served with a
libel writ by Conde Nast UK following an article in its October issue.
The article, based on Companies House figures, alleged Conde Nast’s
owners were unhappy with the financial performance of its UK magazines.
Conde Nast UK says Business Age used consolidated accounts for its
Random House parent company, which includes the separate book publishing
arm. ’I can categorically state that they’re wrong,’ Nicholas Coleridge,
managing director of Conde Nast, said. ’Our margins are well into
double-digits and profits in 1997 were up 60 per cent. Their analysis is
RPM3 has pulled out of the #13 million Somerfield review, leaving Ogilvy
& Mather, Grey, J. Walter Thompson, Leo Burnett and McCann-Erickson on
the list. The decision not to repitch for the business, which does not
include Somerfield’s Kwik-Save brand, ends a nine-year relationship
between Somerfield and RPM3.
Colgate and its advertising agency, Young & Rubicam, are bolting ten
giant toothbrushes to bus shelters this week to mark the launch of
Colgate Total Professional toothbrushes. The brushes, which are made of
acrylic, have real bristles and stand more than six feet tall, are
accompanied by posters headlined ’brush stop’.
The American Association of Advertising Agencies has sent a confidential
letter to its top members encouraging them not to join the US
advertisers’ trade body, the Association of National Advertisers. The
ANA last month shocked the industry when it announced that it was
inviting ad agencies to join as full members.
Mother has hired Brian Lee Hughes, an American art director and designer
who has spent the past six years working in New York at Fallon
McElligott Berlin and Kirshenbaum Bond & Partners. He has worked on
campaigns for Olympus Cameras, the National Basketball Association and
Bic Razors has been talking to agencies with a view to launching a new
ad campaign next year. A spokesman for the company said the move was
standard procedure and confirmed that there were plans to advertise
Manning Gottlieb Media has picked up the account for Thorpe Park,
following the entertainment attraction’s acquisition by the Tussauds
Group earlier this year. MGM has been handling Madame Tussauds’ media
for four years, and along with the Thorpe Park task, the relaunch of
Rock Circus and the launch of the Millennium Wheel is included in the
Cable & Wireless Communications, the UK’s largest cable operator, has
announced a rise in profits to #65 million for the the first six months
of 1998. Turnover was up 14 per cent to #1.26 billion. In the same
period last year, it lost #135 million.
Bates Dorland has hired Nick Gutfreund from Lowe Howard-Spink as board
account director on its Center Parcs and SEAT business. At the same
time, Simon Warden, the agency’s head of typography, has been appointed
to the new role of creative director of advertising design.
Hewlett-Packard, the computer and printer manufacturer, has extended its
relationship with the Publicis network by appointing
it to run advertising for the Asia Pacific region previously held
by Saatchi & Saatchi.
Frank Willis, the director of advertising and sponsorship at the
Independent Television Commission, is to retire on the grounds of ill
health. Willis has held the post since 1987 after joining the ITC from
the Department of Trade and Industry.