Young and Rubicam has revealed itself to be one of the backers of
Microban, the revolutionary in-store hygiene system unveiled by
Sainsbury’s this week. Fernan Montero, chairman of Y&R Europe, dismissed
suggestions that this was the beginning of Y&R diversifying its business
away from its core advertising and media activities and said the venture
was a one-off.
Winston Fletcher, chairman of Bozell Europe, has declined to confirm or
deny reports that the agency network is in discussions to buy the PR
company, Charles Barker. Bozell worked closely with Charles Barker in
winning the Teacher Training Agency’s account this week (story, page
Madeline Berry, the veteran producer, died last Sunday after a long
fight against cancer. Berry, 56, worked with Ridley and Tony Scott in
the early days of RSA Films. Recently, she was best known for her
16-year partnership with the director, Derek Coutts, who now works at
BFCS. Their production company, Berry and Coutts, was behind the
long-running Gold Blend and Oxo commercials.
Initiative Media has withdrawn from the pitch for the Central Office of
Information’s cinema media planning and buying business. The Media
Centre, Universal Media and BBJ Media Services will now pitch for the
pounds 1 million account at the end of this month.
Playboy TV, Flextech’s soft-porn channel, has fired Maher Bird
Associates after a dispute over production costs. William Campbell, the
channel’s acting manager and marketing director, is understood to have
expressed concern about agency mark-ups and having to sign off costs
that had not previously been approved. Stephen Maher, chief executive of
MBA, insisted the agency would continue working with Playboy TV on a
Haagen-Dazs is understood to have been planning a pan-European review of
its pounds 12 million media business before this week’s announcement of
a proposed merger between the ice-cream giant’s parent, Grand
Metropolitan, and Guinness. Motive handles the media in the UK.
The toy manufacturer, Hasbro, is co-funding a TV series, to be screened
on Channel 4 and the BBC, designed to help children become better
consumers of TV. Hasbro is supporting the series -which includes items
about advertising to children - because it is concerned about the influx
of new TV channels.
The information group, Reuters, has revised its agency shortlist
following discussions with more agencies. The new list includes M&C
Saatchi, Lowe Howard-Spink, Saatchi and Saatchi and BMP DDB. Pitches are
scheduled for next month.
Sainsbury’s is taking its new ’fresh food, fresh ideas’ campaign,
launched this week, on to the Internet. Customers will be able to visit
the supermarket chain’s Website for details of more than 1,000 new
recipes (story, page 6).
A decision on the pitch for the Typhoo tea brand has been put back to
the end of the month because of changes of personnel at the client
company, Premier Beverages. Abbott Mead Vickers BBDO is pitching for the
business against WCRS, Grey and the incumbent agency, Delaney Fletcher
Chris Moss, director of brands for Lloyds TSB, is understood to have
begun formal briefings about the banking giant’s rebranding campaign
which is scheduled for early next year. Lloyds’ agency, Lowe
Howard-Spink, TSB’s shop, DMB&B, and Saatchi and Saatchi, which handles
the group’s Cheltenham and Gloucester business, are all believed to have
been invited to pitch.
The closing date for entries for the Image Bank Creative Photography
Competition, run in association with Campaign, is 31 May. Prizes include
a trip to New York and pounds 1,000 of vouchers for the photographic
laboratory, Tapestry. The winners will be featured in Campaign and get
the chance to have their work represented by Image Bank. For details
contact Mette at Image Bank on 0171-312 0300.