Duckworth Finn Grubb Waters has promoted its senior creative team,
Mike London and James Fryer, to deputy creative directors and appointed
them to the board. The former Campaign Faces to Watch will be joined on
the board by Phillippa Jameson, who has also been promoted as the head
of account management.
The Telegraph is launching a media section this Friday, the same day of
the week that its rival, the Times, runs its media section. The
Telegraph’s section will start off as one page devoted to media stories,
edited by Tom Leonard.
Hello! served a writ on its rival gossip glossy, OK! magazine, at the
end of last week, claiming malicious falsehood. As reported in Campaign
on 9 October, Hello! instructed its solicitors to take action following
a mailshot from OK! to advertisers and trade press two weeks ago which
Hello! claims underestimated its own sales by an average of 40,000
copies per issue.
The Bingo Association has shortlisted Saatchi & Saatchi, Grey, DMB&B and
FCA! to pitch against its incumbent agency, BMP4, for a pounds 5 million
campaign to boost player numbers in the face of competition from the
National Lottery scratchcards.
Some national newspapers are experiencing a sharp fall in recruitment
advertising revenue, deepening concern that media companies are
beginning to feel the effects of the economic downturn. The Telegraph’s
recruitment advertising last month was down by over 20 per cent year on
year. The Financial Times saw a 14 per cent year-on-year dip in its
revenues in the same time period.
Bulgaria’s wine producers are talking to agencies about their first
major UK advertising initiative, which will be backed by a pounds 2
million budget. Bulgarian wines, which account for 1.9 per cent of UK
wine imports, are suffering as British consumers trade up to more
Rupert Murdoch, the chairman and chief executive of News Corporation,
has decided to delay the flotation of the company’s Fox film and
television interests in the US because of the turbulent stock market.
Plans for the flotation will be resumed once the markets have calmed
The shortlist for the review of HP Foods’ pounds 6.5 million HP Sauce
and Lea & Perrins business is understood to be Partners BDDH, Banks
Hoggins O’Shea and Mustoe Merriman Herring Levy. The incumbent on the
brands, Young & Rubicam, is not believed to be repitching.
The sports knitwear brand, Pringle, has appointed Griffin Bacal to
handle its advertising, worth an estimated pounds 1 million. Pringle,
which uses the golfer, Nick Faldo, as its front man, previously used a
number of different agencies.
Hazlewood Foods has appointed Rocket to handle the media strategy,
planning and buying for its new range of frozen ready meals, Rhodes to
Home. The range, which launched in April, has been formulated in
partnership with the celebrity chef, Gary Rhodes. The TV cook will star
in a pounds 1 million television campaign scheduled for this autumn. The
Open Agency was appointed in July to handle the creative side.
Stephen Groom, a partner at Lewis Silkin and one of the leading names in
advertising law, is moving in May 1999 to join Osborne Clarke as a
partner. Osborne Clarke’s recent work has included the Leo
Burnett/Bartle Bogle Hegarty deal, the Simons Palmer merger with TBWA
and the Circus Communications start-up.
The controversial Levi’s ad, which features Kevin the Hamster dying of
heartbreak after his wheel is taken away, was the most talked-about ad
in the past three months according to the ’Ads that make news’ poll
conducted by media consultancy, Propeller Marketing Communications. The
quarterly poll shows the number of national newspaper stories written
about specific ad campaigns. Renault Clio was in second place after
Nicole and Papa made way for a new strategy.