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Young & Rubicam is holding talks about its media offering after secret negotiations for a joint venture with the CIA Group foundered at the eleventh hour. Y&R already has its own media planning and buying brand, Mediapolis - a joint venture with the Havas-owned agencies, Euro RSCG and WCRS - but is examining ways to become a more serious global media player, as it prepares to float on the stock market.

Young & Rubicam is holding talks about its media offering after

secret negotiations for a joint venture with the CIA Group foundered at

the eleventh hour. Y&R already has its own media planning and buying

brand, Mediapolis - a joint venture with the Havas-owned agencies, Euro

RSCG and WCRS - but is examining ways to become a more serious global

media player, as it prepares to float on the stock market.



The European Commission has approved the merger of Guinness with Grand

Metropolitan. Guinness will have to take certain measures which include

divesting its interests in Dewar’s and Ainslie’s scotch whisky brands in

Europe and changing distribution for Gilbey’s gin in Belgium and

Luxembourg.



Orange, the mobile phone company, is talking to agencies about a

relationship marketing campaign for its loyalty card. Orange’s ad

agency, WCRS, is handling the above-the-line work.



Equity is holding a rally at London’s Phoenix Theatre on Monday to stoke

up support for the voiceover dispute which, ad industry sources claim,

is crumbling. They say many actors’ agents are still prepared to accept

work on their clients’ behalf.



Lansdown Conquest is preparing a pounds 2 million campaign this winter

for the South Korean tyre giant, Hankook, following the appointment of

the Conquest group to its worldwide account. Hankook, the world’s 11th

biggest tyre producer, is planning a global advertising and public

relations drive.



GGT is understood to have withdrawn from the Wesleyan Insurance pitch as

a result of its impending merger with BST-BDDP. BST already holds the

Equitable Life account.



The Financial Times has rejigged its advertising department, promoting

Stephen Dunbar-Johnson to UK ad sales director responsible for all ad

revenue in the UK. Caspar de Bono becomes promotions manager, Peter

Lewis is promoted to brand manager responsible for all UK regional

markets, and Amy Rennison becomes advertising manager. Three months ago,

FT display sales were restructured into client and agency teams.



Trevor Beattie was behind the two most written about advertising

campaigns in the third quarter of 1997, according to Propeller Marketing

Communications’ latest ’Ads That Make News’ survey. Wonderbra’s ’hello

boys’ came first a full three years after its initial release, followed

by the latest ads for Pretty Polly tights. Beattie’s ’fcuk’ work for

French Connection came in ninth.



Railtrack, which owns the former British Rail stations and track, is to

see pitches from six shortlisted agencies on 4 November. The successful

agency will join J. Walter Thompson on Railtrack’s roster. They are

Court Burkitt & Company, DMB&B Financial, Lansdown Conquest, Davies

Little Cowley, Domino Creative Services and KBW. The brief is to create

a print campaign that will stress the reinvigoration of the UK’s rail

system under Railtrack.



Channel 5 has poached Jeff Ford, the controller of acquisitions at the

ITV Network Centre, to be its head of acquisitions. The channel is

forecasting about pounds 84 million in ad revenue by the end of this

year, compared with its pre-launch forecast of pounds 80 million.



Motive has been appointed to work with Mother on the reported pounds 5

million launch campaign for the car sales operation, CarLand, which

starts trading in the new year. TV, press and poster advertising is

expected to appear in the spring.



Fox Publishing is looking for a media independent to handle the pounds 1

million launch of Food and Travel magazine and has narrowed its search

down to two unnamed shops. Gregor Rankin, the publisher of the new

100-page magazine which comes out on 4 December, said he would make an

official appointment next week.



Maiden Outdoor is to sponsor the Poster Advertising category in the 1998

D&AD Student Awards. The sponsorship will include funding of placements

for the winning student teams at top London agencies, including Abbott

Mead Vickers BBDO.



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