Young & Rubicam is holding talks about its media offering after
secret negotiations for a joint venture with the CIA Group foundered at
the eleventh hour. Y&R already has its own media planning and buying
brand, Mediapolis - a joint venture with the Havas-owned agencies, Euro
RSCG and WCRS - but is examining ways to become a more serious global
media player, as it prepares to float on the stock market.
The European Commission has approved the merger of Guinness with Grand
Metropolitan. Guinness will have to take certain measures which include
divesting its interests in Dewar’s and Ainslie’s scotch whisky brands in
Europe and changing distribution for Gilbey’s gin in Belgium and
Orange, the mobile phone company, is talking to agencies about a
relationship marketing campaign for its loyalty card. Orange’s ad
agency, WCRS, is handling the above-the-line work.
Equity is holding a rally at London’s Phoenix Theatre on Monday to stoke
up support for the voiceover dispute which, ad industry sources claim,
is crumbling. They say many actors’ agents are still prepared to accept
work on their clients’ behalf.
Lansdown Conquest is preparing a pounds 2 million campaign this winter
for the South Korean tyre giant, Hankook, following the appointment of
the Conquest group to its worldwide account. Hankook, the world’s 11th
biggest tyre producer, is planning a global advertising and public
GGT is understood to have withdrawn from the Wesleyan Insurance pitch as
a result of its impending merger with BST-BDDP. BST already holds the
Equitable Life account.
The Financial Times has rejigged its advertising department, promoting
Stephen Dunbar-Johnson to UK ad sales director responsible for all ad
revenue in the UK. Caspar de Bono becomes promotions manager, Peter
Lewis is promoted to brand manager responsible for all UK regional
markets, and Amy Rennison becomes advertising manager. Three months ago,
FT display sales were restructured into client and agency teams.
Trevor Beattie was behind the two most written about advertising
campaigns in the third quarter of 1997, according to Propeller Marketing
Communications’ latest ’Ads That Make News’ survey. Wonderbra’s ’hello
boys’ came first a full three years after its initial release, followed
by the latest ads for Pretty Polly tights. Beattie’s ’fcuk’ work for
French Connection came in ninth.
Railtrack, which owns the former British Rail stations and track, is to
see pitches from six shortlisted agencies on 4 November. The successful
agency will join J. Walter Thompson on Railtrack’s roster. They are
Court Burkitt & Company, DMB&B Financial, Lansdown Conquest, Davies
Little Cowley, Domino Creative Services and KBW. The brief is to create
a print campaign that will stress the reinvigoration of the UK’s rail
system under Railtrack.
Channel 5 has poached Jeff Ford, the controller of acquisitions at the
ITV Network Centre, to be its head of acquisitions. The channel is
forecasting about pounds 84 million in ad revenue by the end of this
year, compared with its pre-launch forecast of pounds 80 million.
Motive has been appointed to work with Mother on the reported pounds 5
million launch campaign for the car sales operation, CarLand, which
starts trading in the new year. TV, press and poster advertising is
expected to appear in the spring.
Fox Publishing is looking for a media independent to handle the pounds 1
million launch of Food and Travel magazine and has narrowed its search
down to two unnamed shops. Gregor Rankin, the publisher of the new
100-page magazine which comes out on 4 December, said he would make an
official appointment next week.
Maiden Outdoor is to sponsor the Poster Advertising category in the 1998
D&AD Student Awards. The sponsorship will include funding of placements
for the winning student teams at top London agencies, including Abbott
Mead Vickers BBDO.