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Diageo, the company formed out of the merger of Guinness and Grand Metropolitan, is understood to have begun a review of its media suppliers by asking Media Audits to collate data on all its incumbent media planning and buying agencies in advance of streamlining its media suppliers.

Diageo, the company formed out of the merger of Guinness and Grand

Metropolitan, is understood to have begun a review of its media

suppliers by asking Media Audits to collate data on all its incumbent

media planning and buying agencies in advance of streamlining its media

suppliers.



Maurice Saatchi has angered Tory bosses by refusing to promise that M&C

Saatchi will not take on a pounds 5 million Government drive to promote

the European single currency (Campaign, 22 May). One party source

accused the Tory peer of ’currying favour with Labour’ by lobbying for

the account, even though William Hague had ruled out adopting the Euro

for ten years.



The BBC is to carry out an in-depth evaluation of its brand in return

for the right to spin off its resources division into a separate

commercial company. The culture secretary, Chris Smith, has ordered the

move, which will lead to BBC Resources having to pay the BBC for the

value it derives from the brand. Feature, p32.



John Fawcett, the chief executive of George Patterson Bates in

Australia, has been appointed worldwide creative director of the Bates

network. Working out of New York and reporting to the Bates chairman,

Michael Bungey, his brief is to raise the network’s creative standards

as well as having responsibility for hiring creative heads across the

world.



Advertising is expected to play a minor role in Shell’s proposed

worldwide corporate campaign (Campaign, 6 February). An anticipated

dollars 200 million budget has been scaled down to dollars 30 million,

reflecting a more discreet, PR-led initiative. The assignment is

expected to be contested by M&C Saatchi, pitching with Freud

Communications, J. Walter Thompson, working alongside Hill & Knowlton,

and the marketing consultancy, Fishburn Hedges.



Amazon.com, the world’s largest book retailer on the internet, has

picked FCB to handle its UK launch, backed by a reported pounds l

million budget. The appointment follows last month’s acquisition by

Amazon of the UK online book retailer, Bookpages, as a precursor to

expansion into Europe.



Wieden & Kennedy US has laid off 37 people, 10 per cent of its

workforce, because of the declining spend of its flagship Nike client.

W&K recently lost out to the rival roster shop, Goodby Silverstein &

Partners, for a number of key Nike assignments.



Seiko has bolstered its relationship with Osprey Park by appointing the

agency to run the pounds 5 million-plus pan-European launch of its

Pulsar Kinetic watch. Zenith will handle media buying for the press and

TV campaign, which will run across 11 countries.



Sporting Life, which relaunches in October, has compiled a shortlist of

creative agencies for a final pitch at the end of the month. M&C

Saatchi, Saatchi & Saatchi, Grey and Lansdown Conquest have made the

list. Rainey Kelly Campbell Roalfe and Banks Hoggins O’Shea did not make

it to the second round.



The Conservative Party is to run its first advertising since the general

election with a campaign next month to boost membership. Claydon Heeley

International, which handled the Tories’ direct marketing during the

election, is handling the pounds 250,000 push. The WCRS chairman, Robin

Wight, who has been advising the Tory leader, William Hague, is not

involved in the campaign.



Ennis Foods has shortlisted five agencies to pitch for the pounds 3

million launch of its Rumblers cereal brand. They are Leagas Delaney,

FCB, TBWA GGT Simons Palmer, Mellors Reay & Partners and Duckworth Finn

Grubb Waters.



John Ayling & Associates has been appointed to handle media planning and

buying for Ryvita’s Crackerbread brand. Advertising activity for the

brand has been dormant for some time, but Aylings’ appointment heralds a

test TV campaign by Hill Watson at the end of the year, with a view to a

national burst next spring. The budget is expected to start at pounds

500,000 for the test campaign and to rise to pounds 1 million for the

mainstream campaign.