Storehouse is reviewing the media planning and buying for its
Mothercare and Bhs retail outlets. It has lined up six agencies to
pitch, including the incumbent buyer, the Media Business, and the
planner, Saatchi & Saatchi. The review follows the appointment of two
new marketing directors, Jane Hayman at Bhs and Steve Foulser at
One2One has signed up Chris Evans to appear in its latest ad, in which
the Virgin Radio owner and DJ will choose John Lennon as the person he
would most like to have a One2One with. The commercial, from Bartle
Bogle Hegarty, is being shot this week and is Evans’s first on-screen
General Motors is reported to be considering the introduction of a
fee-based agency renumeration system to replace its existing
commission-based method. According to a report in Advertising Age, the
change may come as soon as January in North America.
Volkswagen is hoping to offer an antidote to road rage with a new
campaign for the Polo which uses bubble-wrapped poster sites. As well as
emphasising the protection theme of the current Polo TV ad, the posters
also invite stressed-out drivers to relax by popping the bubbles in a
bid to diffuse tension induced by crowded motorways and long journeys.
The campaign, created by BMP DDB, planned by BBJ and bought by
Posterscope, will run on 89 six-sheets owned by the outdoor company,
Faulds Advertising is looking for a creative director to replace Jim
Downie, who has been caretaking the role since Simon Scott and Andrew
Lindsay left to form the Union in 1996. Downie will stay at the agency
as a senior art director but Faulds wants a new creative director with
’a history of management and creativity’.
The regional newspaper sales house, Amra, has suffered the first
fall-out from its sale last week to the regional publishing company,
Trinity. North East Press has given Amra notice that it is taking its
newspapers out of the sales operation. North East is understood to be
unhappy at being part of a Trinity-owned sales outfit.
ONdigital, the digital pay-TV service which launched last weekend, has
failed to secure rights from three major US film studios enabling it to
show a full range of films. It also faces an investigation from the
Independent Television Commission over its new ITV commercials following
a complaint from its BSkyB rival about ’knocking copy’. ONdigital claims
to have had 75,000 inquiries to its call centre since its set-top boxes
went on sale last Saturday.
Carlton has extended its relationship with Doner Cardwell Hawkins by
appointing the agency to handle the launch of three new digital channels
- Carlton World, Carlton Kids and Carlton Cinema. The assignment
augments Doner Cardwell’s existing work for Carlton Select and Carlton
The Radio Authority has advertised its first local digital radio
multiplex licence. Applications have been invited for the Birmingham
area, and the winning bidder will be granted a 12-year licence.
The Direct Marketing Association’s agencies council has elected Chris
Lovell, the managing director of LVB DraftWorldwide, as its chairman.
The DMA agencies council is made up of direct marketing agency personnel
and exists to champion high standards of practice within the industry
and promote profitable business relations between members, clients and
Mark Wyatt, Mary Heaney and Selina Lear, who resigned last month as
respectively the publisher, editor and display ad manager of Centaur
Communications’ title, the Lawyer, have set up their own publishing
company, Global Professional Media. The company will be chaired by
Martin Boase, the BMP DDB founder. Its first launch will be a law title,
There are still a few places available for Campaign’s digital television
conference - Digital TV in the Real World - on Tuesday 24 November, in
London. Anyone interested should call 0171-413 4116 for further details.