HOTLINE

Virgin Touch, the planned cosmetics arm of Richard Branson’s Virgin empire, is understood to have shelved plans to appoint an advertising agency. Three unnamed agencies pitched for the launch task, but have all been informed that they have not landed the business.

Virgin Touch, the planned cosmetics arm of Richard Branson’s Virgin

empire, is understood to have shelved plans to appoint an advertising

agency. Three unnamed agencies pitched for the launch task, but have all

been informed that they have not landed the business.



Bob Schmetterer, the managing partner of Messner Vetere Berger McNamee

Schmetterer Euro RSCG in New York, is tipped to succeed Alain Cayzac as

the chief executive of Euro RSCG Worldwide. Cayzac is expected to move

up to the agency’s holding company, Havas.



Ammirati Puris Lintas is moving from its Victoria-based Eccleston Square

offices to premises in Soho after signing the lease on 25 Soho Square

last week. William Eccleshare, APL’s chief executive, said: ’We have had

unswerving support for this move from Martin Puris (APL Worldwide’s

chairman and chief executive) and from our holding company,

Interpublic.



It is a massive vote of confidence and shows a real commitment to our

long-term growth.’ The move will take place in the autumn.



GGT’s acquisition of the French BDDP network was hit by an unwelcome

development this week when it was revealed in the US trade press that

Procter and Gamble, the flagship client of the network’s key US shop,

Wells Rich Greene BDDP, was planning a review of its dollars 1 billion

TV buying account. P&G is said to be looking to centralise the business,

which is currently split between WRG and Televest.



Mike Greenlees, the chairman of GGT, dismissed the threat, saying: ’Any

review would have more upside potential than downside’.



Euro RSCG Wnek Gosper is working on a global advertising campaign for

the launch of Hackler Poitin, the grain-based clear spirit unveiled by

United Distillers this week. The product, which tastes like a cross

between vodka and schnapps, goes on sale in Eire, continental Europe,

the US and Australia this year.



Flextech Television has poached Andrew McIntosh, the head of creative

communications at New PHD, to take up the new post of research and

market intelligence controller. He will work alongside Tony Wheble, the

vice-president of advertising sales. The two had worked together at

Abbott Mead Vickers BBDO.



CDP has promoted John Doris to be its new head of TV. Doris, who has

handled the role on a caretaker basis for the past 12 months, has been

with the agency for ten years.



Mediapolis has picked up the media for the lawnmower company, Atco

Qualcast, which was previously handled by MBS. A brand-building

campaign, created by Wunderman Cato Johnson, will break on satellite

television next month.



Mediapolis has also scooped the Bourjois account from the Media

Centre.



The spend on Bourjois is likely to increase this year from pounds

400,000 to pounds 1.5 million.



Domino, the creative services agency, has brought together two

ex-creative directors of the now-defunct Yellowhammer, Alan Page and

Murray Partridge, to create a TV spot for the Japanese sports giant,

Mizuno. The ad, entitled ’obstacles’, will run on Eurosport over the

summer. A future press campaign is scheduled to feature Chelsea Football

Club’s star player, Gianfranco Zola.



Ads on the World Wide Web are coming under attack from a US company

planning a browser extension that will filter them out. The filter is a

by-product of software under development by Tenax. Its main purpose will

be to turn a page of plain text into flashing words to enable speed

reading of what is on the screen.



Online adspend hit an estimated dollars 301 million in the US during

1996, according to data from Jupiter Communications. It started at

dollars 25.3 million in the first quarter but rose dramatically to hit

dollars 102 million by the final quarter.



Microsoft, the biggest spending online advertiser at dollars 13 million,

was followed by AT&T with a spend of dollars 7.3 million.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content