Virgin Touch, the planned cosmetics arm of Richard Branson’s Virgin
empire, is understood to have shelved plans to appoint an advertising
agency. Three unnamed agencies pitched for the launch task, but have all
been informed that they have not landed the business.
Bob Schmetterer, the managing partner of Messner Vetere Berger McNamee
Schmetterer Euro RSCG in New York, is tipped to succeed Alain Cayzac as
the chief executive of Euro RSCG Worldwide. Cayzac is expected to move
up to the agency’s holding company, Havas.
Ammirati Puris Lintas is moving from its Victoria-based Eccleston Square
offices to premises in Soho after signing the lease on 25 Soho Square
last week. William Eccleshare, APL’s chief executive, said: ’We have had
unswerving support for this move from Martin Puris (APL Worldwide’s
chairman and chief executive) and from our holding company,
It is a massive vote of confidence and shows a real commitment to our
long-term growth.’ The move will take place in the autumn.
GGT’s acquisition of the French BDDP network was hit by an unwelcome
development this week when it was revealed in the US trade press that
Procter and Gamble, the flagship client of the network’s key US shop,
Wells Rich Greene BDDP, was planning a review of its dollars 1 billion
TV buying account. P&G is said to be looking to centralise the business,
which is currently split between WRG and Televest.
Mike Greenlees, the chairman of GGT, dismissed the threat, saying: ’Any
review would have more upside potential than downside’.
Euro RSCG Wnek Gosper is working on a global advertising campaign for
the launch of Hackler Poitin, the grain-based clear spirit unveiled by
United Distillers this week. The product, which tastes like a cross
between vodka and schnapps, goes on sale in Eire, continental Europe,
the US and Australia this year.
Flextech Television has poached Andrew McIntosh, the head of creative
communications at New PHD, to take up the new post of research and
market intelligence controller. He will work alongside Tony Wheble, the
vice-president of advertising sales. The two had worked together at
Abbott Mead Vickers BBDO.
CDP has promoted John Doris to be its new head of TV. Doris, who has
handled the role on a caretaker basis for the past 12 months, has been
with the agency for ten years.
Mediapolis has picked up the media for the lawnmower company, Atco
Qualcast, which was previously handled by MBS. A brand-building
campaign, created by Wunderman Cato Johnson, will break on satellite
television next month.
Mediapolis has also scooped the Bourjois account from the Media
The spend on Bourjois is likely to increase this year from pounds
400,000 to pounds 1.5 million.
Domino, the creative services agency, has brought together two
ex-creative directors of the now-defunct Yellowhammer, Alan Page and
Murray Partridge, to create a TV spot for the Japanese sports giant,
Mizuno. The ad, entitled ’obstacles’, will run on Eurosport over the
summer. A future press campaign is scheduled to feature Chelsea Football
Club’s star player, Gianfranco Zola.
Ads on the World Wide Web are coming under attack from a US company
planning a browser extension that will filter them out. The filter is a
by-product of software under development by Tenax. Its main purpose will
be to turn a page of plain text into flashing words to enable speed
reading of what is on the screen.
Online adspend hit an estimated dollars 301 million in the US during
1996, according to data from Jupiter Communications. It started at
dollars 25.3 million in the first quarter but rose dramatically to hit
dollars 102 million by the final quarter.
Microsoft, the biggest spending online advertiser at dollars 13 million,
was followed by AT&T with a spend of dollars 7.3 million.