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David Elstein, the chief executive of Channel 5, has dismissed as ’wishful thinking’ reports that the channel’s programme director, Dawn Airey, is to join Sky Television. ’Dawn is very committed to Channel 5.

David Elstein, the chief executive of Channel 5, has dismissed as

’wishful thinking’ reports that the channel’s programme director, Dawn

Airey, is to join Sky Television. ’Dawn is very committed to Channel

5.



I’d be surprised if they managed to winkle her out of here.’ Airey was

unavailable for comment.



MindShare, the WPP media operation set to launch early next year, will

work alongside St Luke’s on the Government’s Welfare to Work account

(Campaign, last week). MindShare, which pitched successfully with St

Luke’s for the Fox’s biscuits business in September, will handle media

planning on the account, which will spend pounds 18 million over three

years, pounds 11 million in the first year.



Televest, the TV buying agency which is a sister to DMB&B in the US, has

picked up the dollars 1.2 billion TV account for Procter & Gamble, the

biggest media buying account in the US. The business was previously

split between five agencies.



Egypt’s hosting of the International Advertising Association World

Advertising Congress in Cairo next May is in doubt after this week’s

massacre of 64 tourists at Luxor. IAA executives said they were

monitoring the situation and may switch the venue to Dubai if there are

further terrorist attacks.



The Times is believed to be prepared to bow to pressure from other

newspapers and put an end to its 10p Monday cover price early next year

if its new Saturday magazine, announced this week, is a success. The

inevitable fall in circulation on Mondays should be cushioned by the

anticipated rise in sales resulting from the launch which will be backed

by a pounds 10 million ad push.



Leo Burnett and the incumbent, Saatchi & Saatchi, are understood to have

reached the final round of the pounds 4 million Tetley Bitter pitch.

Proposals will be put into research in mid-December, with a result

expected before the end of the month.



Anglian Windows has denied speculation that it will review its pounds 5

million full-service account at the start of next year. The media

business is handled by Eurospace, with the creative account held by TBWA

Simons Palmer. Both accounts come up for renewal at the end of this

year.



The European Commission has confirmed a crackdown on direct mail was

omitted from the latest draft of its directive to ban tobacco

advertising (Campaign, 7 November). A spokesman said direct mailshots

could continue if smokers ’opt in’ by requesting them, as is already the

case in Britain.



The bookmaker-run alternative to the National Lottery, a daily draw

called 49s, has shortlisted six agencies for its pounds 3 million

account. Leo Burnett, Ogilvy & Mather, Bates Dorland and Walsh Trott

Chick Smith will pitch against the incumbent, J. Walter Thompson, and

one other agency.



The UK’s two biggest ’breathable’ waterproof fabric brands, Sympatex and

Gore-tex, are both reviewing their advertising. The German-owned

Sympatex brand is understood to be talking to TBWA Simons Palmer and the

Manchester-based Barrington Johnson Lorrains. Gore-tex is talking to

undisclosed agencies about a more Europe-focused approach to its

advertising.



Sara Lee Bakery is understood to have shortlisted Banks Hoggins O’Shea,

Mitchell Patterson Grime Mitchell and Mustoe Merriman Herring Levy for

the creative assignment on its pounds 1.5 million account, previously

handled by Walsh Trott Chick Smith.



Roose & Partners, the agency that created the Dr Chessington character,

has pulled out of the pitch for the new campaign for the Tussaud’s

Group’s theme park, Chessington World of Adventures. Those remaining are

Euro RSCG Wnek Gosper, J. Walter Thompson and BDDP GGT.



BBJ Media Services has hired a replacement for its head of radio, Rupert

Garrett, who is leaving to join GWR’s sales house on 1 December. Tim

McCabe comes from the Network where he was a press and radio buyer.



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