Microsoft is understood to be dropping its global brand advertising
outside its domestic US market for the second half of this year as it
fights a US Government law suit over the company’s alleged
anti-competitive practices. The computer software company spends around
pounds 35 million a year in Europe, including a pounds 4 million spend
in the UK on brand advertising through Wieden & Kennedy and CIA
Guinness is looking for a senior agency figure to take on the buying of
all its marketing suppliers, both above and below the line. A
spokesperson said the role entailed maximising value for money, ensuring
good service and producing lasting results.
Bruce Mason, True North’s chairman, confirmed that he has held
’preliminary conversations’ with a number of global agencies, raising
speculation that the Bates Worldwide network might become a target for
acquisition. Michael Bungey, the Bates chairman, has denied talking to
BSkyB has won its court case against Carlton Communications, forcing
Carlton to hand over the pounds 4.3 million programming fee it had
originally promised to pay to the satellite broadcaster. The dispute
centred on an agreement struck when BSkyB was forced to withdraw from
the British Digital Broadcasting consortium.
Osprey Park has retained the Government’s pounds 3 million Commission
for the New Towns account. The agency beat FCA!, Brahm, Golley Slater
and McCann-Erickson Birmingham to the task of handling advertising and
direct marketing for the next three years.
The Manchester-based BDH has replaced its outgoing creative chief, Nick
Wray, with two internal promotions. The creative department has been
split into two groups, with Ken Davies, formerly deputy creative
director, as creative director of one group and Danny Brooke-Taylor
creative director of the other.
The Independent has created the new post of commercial director and
appointed Steve Miron, ad manager of the Mail on Sunday, to take up the
In a report published this week, the all-party Commons select committee
on culture urges the Government to create a Department of Communications
responsible for telecommunications, broadcasting, media and the
Internet, overseen by a single Communications Regulation Commission
replacing all the existing regulatory bodies.
The Square has been awarded the pounds 1 million One Day Travelcard
account by the Association of Train Operating Companies, beating Grey
Integrated, Team Saatchi and Delaney Fletcher Bozell to the business. A
48-sheet poster and radio campaign will break next month.
Roose & Partners has beaten two unnamed agencies to win a pounds 750,000
project to help relaunch the National Maritime Museum in Greenwich. The
museum is undergoing a transformation, due for completion next April, as
a result of a pounds 20 million lottery grant.
Carlton Communications announced pre-tax profits up 8 per cent to pounds
172 million for the six months to the end of March. After the costs
incurred by establishing its digital TV services, the company’s pre-tax
profits were up 4 per cent to pounds 166 million. Carlton’s turnover was
up 2.3 per cent at pounds 917.4 million.
The regional newspaper publisher, Newsquest, released healthy first
quarter results this week, with strong advertising revenues boosting its
pre-tax profits to pounds 17.3 million, up 92 per cent year on year.
Turnover stood at pounds 79.5 million. Newsquest announced on Monday
that it was to buy Review Free Newspapers for just over pounds 6
million, its fourth acquisition this year.
CampaignLive, Campaign’s recently launched Website, has been shortlisted
for the Best Online Publication Website award in the 1998 UK Web
The awards, which take place on 9 July, are staged by Yell, the Internet
service of Yellow Pages.