Channel 5 is courting controversy with an ad breaking this week
based around the alleged row between the England coach, Glenn Hoddle,
and the star striker, Alan Shearer. The press ad promotes the Chelsea v
Copenhagen fixture on 22 October and shows Hoddle asking Shearer why the
TV isn’t turned on. The England captain replies: ’Have you ever thought
it could be down to you?’ - a comment Shearer allegedly made after the
England match against Luxembourg last week.
Tony Douglas, who took over as chairman of FCB Europe this week, is one
of 11 agency executives joining the network’s expanded worldwide board.
The move aims to ensure the network’s hands-on senior managers are
represented at the highest level.
Pitch work presented by agencies contesting Matthew Clark’s pounds 4
million Blackthorn cider and Diamond White business has been put into
research. Company executives will make their choice between Lansdown
Conquest, Ogilvy & Mather, Leagas Delaney and DMB&B by the end of next
week.
OK! magazine sent a letter to advertisers this week forwarding Hello!’s
claim that a recent graph sent by OK! to advertisers had underestimated
its rival’s sales by an average 40,000 copies per issue. However, Hello!
says it will continue to pursue its writ against OK! for malicious
falsehood. Jon Humphrey, Hello!’s advertising sales and development
director, said: ’We feel the letter is tantamount to an admission of
guilt’.
Grounds Morris & Campbell, the creative independent, has been appointed
to handle creative work for Jeanster, the jeans retailer with more than
65 outlets in Scotland and the North of England, and the car rental
company, Jasmor. The accounts will have combined billings of pounds 1.4
million.
The Inland Revenue has formally appointed Euro RSCG Wnek Gosper to
handle its pounds 3 million tax self-assessment campaign after an
internal review.
The agency won the business on a caretaker basis after the collapse of
the previous incumbent, Leagas Shafron Davis, earlier this year.
DMB&B has appointed Richard Jameson as group financial director, to take
over from Scott van der Helder, who has moved to the agency’s New York
office to become chief financial officer for DMB&B Worldwide. Jameson
joins from the Lowe Group where he was chief financial officer.
Bates Dorland is strengthening the team on its pounds 18 million B&Q
account with the addition of two former CDP senior executives. Nick
Wright, CDP’s former assistant managing director who has been commercial
director of Oxford United Football Club, joins as a board director.
Andrew Serednyj, a CDP board planning director, takes over as planning
director on the account.
Barclays is expected to look beyond its incumbent, J. Walter Thompson,
as it gears up to launch an international corporate campaign to boost
its image. Speculation surrounds JWT’s hold on the domestic banking
business, although the agency is expected to pitch for the corporate
campaign.
Ogilvy & Mather and Ryvita have parted company, bringing to an end a
three-year relationship. Tom Bury, O&M’s chief executive, said: ’We wish
Ryvita and its next agency the best of luck in what is a very tough
market.’ Guy Weston, Ryvita’s managing director, said: ’We’ve had some
notable successes with O&M but recently there have been some polite
disagreements over strategy’.
Blue-chip companies including Abbey National, British Airways, Camelot,
One2One and McCains are among the 15 exhibiting at the UK’s first
recruitment fair for marketing staff, Marketing Moves Live, which will
take place at the Cafe Royal in London on 27 and 28 October. The fair,
which is run by Haymarket Publishing, is open from 12pm-8pm both days
and is designed to allow job hunters to meet marketing and personnel
directors face to face. Details are available by telephoning 08701-290
989.
