Volvo will unveil the follow-up to its acclaimed ’twister’
commercial on Monday, kicking off a heavyweight pounds 2-pounds 3
million run on national television over the next six weeks. The spot was
created by Abbott Mead Vickers BBDO and directed by Patricia Murphy at
Patricia Murphy Films.
CIA Medianetwork has begun seeking a senior management figure to take a
new role with the company. The general manager will cover the commercial
side of the business as well as client handling.
The Natural History Museum has shortlisted WCRS, Mellors Reay and
Partners and Court Burkitt and Company for its advertising account. The
previous incumbent, Leagas Delaney, parted company with the museum
earlier this year.
TSMS, the ITV sales house, has signed a new four-and-a-half-year airtime
sales contract with the Wales and West of England broadcaster, HTV. The
deal scotches speculation that Carlton UK Sales was about to poach the
account from its rival. TSMS is also looking for a high-profile
executive to represent commercial opportunities beyond spot airtime.
Levi Strauss is launching a music programme next week in association
with its media agency, Motive, and MTV Europe. MTV Base will incorporate
Levi’s branding in its title sequences. Levi’s will also promote the
show through its Original Levi’s Stores.
Ogilvy and Mather has appointed the account director, David Muir, as
new-business manager. Muir replaces Tom Vick, who is returning to
account management to run the Eagle Star account. Muir, a 1997 Campaign
Face to Watch, will work closely with Katrina Michel, O&M’s new-business
director for the UK and Europe.
Paul Twivy is still talking to the BBC about a top-level strategic
marketing job, having pulled out of the race for the newly created post
of director of marketing and communications, BBC Broadcast, some weeks
before the job went to Sue Farr (Campaign, last week).
The World Conservation Union, the 50-year-old international charity
dedicated to scientific research and nature conservation, has appointed
Ammirati Puris Lintas to handle its through-the-line global
communications. APL’s assignment will include an awareness campaign,
worth pounds 1 million, and the development of a new corporate identity.
The business will be led out of London and then rolled out across key
CIA Medianetwork has scooped the pan-European media planning and buying
account for the classic bike company, Harley-Davidson. CIA pitched for
the account - expected to be worth more than pounds 1 million in the UK
- alongside the creative agency network, Elan, whose UK partner,
Butterfield Day Devito Hockney, will handle the creative business in the
John Thater, the managing director of Emap Media, which publishes
magazines such as Broadcast and Media Week, has resigned following a
reorganisation of reporting lines by Tony Tillen, the chief executive of
the company’s umbrella, Emap Business Communications. Thater leaves the
company at the end of this week. Tony Harris, the managing director of
Emap Computing, will assume Thater’s responsibilities in a move that is
likely to lead to closer ties between the Media and Computing arms.
Wagadon has hired Tina Gaudoin, the deputy editor at Conde Nast’s
Tatler, to edit its new fashion and lifestyle women’s monthly, inspired
by the men’s magazine, Arena. The new magazine has yet to be given a
Freemans, the home shopping company, has shortlisted three agencies for
its pounds 6 million through-the-line advertising account. Grey,
Barraclough Hall Woolston Gray and the incumbent, the Target
Practice-Sutch Webster, will pitch on 3 March.
Britax, the market leader in the child car safety seat business, has
moved its pounds 250,000 media planning and buying out of CIA
Medianetwork and into John Ayling and Associates.