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Lowe Howard-Spink has signed the spectacle-wearing comedian, Vic Reeves, to star in its second television commercial for the high-street optician, Dollond and Aitchison. The Reeves spot, which breaks in April, follows Lowes’ first film for the optician, which featured Burt Reynolds.

Lowe Howard-Spink has signed the spectacle-wearing comedian, Vic

Reeves, to star in its second television commercial for the high-street

optician, Dollond and Aitchison. The Reeves spot, which breaks in April,

follows Lowes’ first film for the optician, which featured Burt

Reynolds.



Greene King is launching a new beer called Demon Eyes to coincide with

the upcoming general election. Billed as a ’dark and mysterious beer

with hidden depths’, it will be available from around 21 April until the

end of May. At 4.5 per cent alcohol-by-volume, Greene King is pushing

the beer as ’suitable for celebrating or drowning your sorrows’.



Channel 5 is understood to be in negotiations with Freepages about the

sponsorship of its weather bulletins. The channel is thought to be close

to signing a deal with Freepages’ media buying shop, TMD Carat, which is

also Channel 5’s media buyer.



The M&C Saatchi Conservative Party election advertising has been given a

thumbs down by Tory supporters. New research conducted by the Opinion

Research Business shows that more Tories now rate Labour’s ads over

their own.



The Weather Channel, the 24-hour dedicated satellite channel, has

shortlisted four agencies to pitch for its pounds 2 million full-service

account: J. Walter Thompson, Grey, DMB&B and Walsh Trott Chick Smith,

which will pitch with Rocket as its media partner. Pitches take place on

17 and 18 April.



BSkyB is rumoured to be looking for a senior TV sales executive to take

a top-level role in the company’s sales department. The rumours follow

intense speculation that the sales chief, Tony Vickers, is to leave the

company later this year.



Saatchi and Saatchi has scooped the media planning and buying for the

pounds 2 million launch of the radio station, Xfm, in September. The

agency channels most of its buying through Zenith Media, but Zenith

handles Capital Radio. Saatchis helped with Xfm’s submission to the

Radio Authority last year. A creative decision is expected shortly.



Bartle Bogle Hegarty and Motive have won further business from

Electrolux after a pitch against other agencies. The agencies were first

appointed by Electrolux in 1993 to handle its pan-European business and

took over the white goods account in 1994.



Greg Dolan, the deputy head of press at Optimedia, is to become a media

director at J. Walter Thompson in Jakarta, Indonesia. Dolan, who has

been at Optimedia since its launch in 1992, previously worked at FCB.

Departing with him for Indonesia is Fiona Nobles, currently a group head

on the Express.



J. N. Nichols has reappointed the Manchester agency, Hackett Tinker

Frost, to handle the media planning and buying business for Vimto. The

agency, which has held the soft drinks account for ten years, beat TMD

Manchester in a two-way pitch. The creative business was recently

awarded to Cheetham Bell.



Lowe Howard-Spink has redesigned and relaunched its Internet site after

three years on the Web. The agency was one of the first to launch on to

the Net in 1994. Its new site, created by the agency’s interactive arm,

Lowe Digital, centres on Lowes’ creative work, showcasing TV and

print.



The Independent Television Commission has revised its code of programme

sponsorship, giving the green light to the introduction of masthead

programming. Existing magazine brands will now be able to lend their

name to TV shows on cable, satellite and digital TV channels - though

not on Channels 3, 4 or 5.



Alcohol Concern has demanded a levy on alcohol advertising. The pressure

group wants to fund year-round, anti-drink campaigns. In a new policy

document, it admits that the Advertising Standards Authority and

Independent Television Commission codes have proved effective, but says

they should be strengthened to include sports and arts sponsorship.



BDDH has won the account for Emirates Holidays, the vacation arm of

Emirates Airlines. Emirates Holidays has a budget of around pounds 1

million, mostly spent abroad on a satellite television campaign.