Lowe Howard-Spink has signed the spectacle-wearing comedian, Vic
Reeves, to star in its second television commercial for the high-street
optician, Dollond and Aitchison. The Reeves spot, which breaks in April,
follows Lowes’ first film for the optician, which featured Burt
Greene King is launching a new beer called Demon Eyes to coincide with
the upcoming general election. Billed as a ’dark and mysterious beer
with hidden depths’, it will be available from around 21 April until the
end of May. At 4.5 per cent alcohol-by-volume, Greene King is pushing
the beer as ’suitable for celebrating or drowning your sorrows’.
Channel 5 is understood to be in negotiations with Freepages about the
sponsorship of its weather bulletins. The channel is thought to be close
to signing a deal with Freepages’ media buying shop, TMD Carat, which is
also Channel 5’s media buyer.
The M&C Saatchi Conservative Party election advertising has been given a
thumbs down by Tory supporters. New research conducted by the Opinion
Research Business shows that more Tories now rate Labour’s ads over
The Weather Channel, the 24-hour dedicated satellite channel, has
shortlisted four agencies to pitch for its pounds 2 million full-service
account: J. Walter Thompson, Grey, DMB&B and Walsh Trott Chick Smith,
which will pitch with Rocket as its media partner. Pitches take place on
17 and 18 April.
BSkyB is rumoured to be looking for a senior TV sales executive to take
a top-level role in the company’s sales department. The rumours follow
intense speculation that the sales chief, Tony Vickers, is to leave the
company later this year.
Saatchi and Saatchi has scooped the media planning and buying for the
pounds 2 million launch of the radio station, Xfm, in September. The
agency channels most of its buying through Zenith Media, but Zenith
handles Capital Radio. Saatchis helped with Xfm’s submission to the
Radio Authority last year. A creative decision is expected shortly.
Bartle Bogle Hegarty and Motive have won further business from
Electrolux after a pitch against other agencies. The agencies were first
appointed by Electrolux in 1993 to handle its pan-European business and
took over the white goods account in 1994.
Greg Dolan, the deputy head of press at Optimedia, is to become a media
director at J. Walter Thompson in Jakarta, Indonesia. Dolan, who has
been at Optimedia since its launch in 1992, previously worked at FCB.
Departing with him for Indonesia is Fiona Nobles, currently a group head
on the Express.
J. N. Nichols has reappointed the Manchester agency, Hackett Tinker
Frost, to handle the media planning and buying business for Vimto. The
agency, which has held the soft drinks account for ten years, beat TMD
Manchester in a two-way pitch. The creative business was recently
awarded to Cheetham Bell.
Lowe Howard-Spink has redesigned and relaunched its Internet site after
three years on the Web. The agency was one of the first to launch on to
the Net in 1994. Its new site, created by the agency’s interactive arm,
Lowe Digital, centres on Lowes’ creative work, showcasing TV and
The Independent Television Commission has revised its code of programme
sponsorship, giving the green light to the introduction of masthead
programming. Existing magazine brands will now be able to lend their
name to TV shows on cable, satellite and digital TV channels - though
not on Channels 3, 4 or 5.
Alcohol Concern has demanded a levy on alcohol advertising. The pressure
group wants to fund year-round, anti-drink campaigns. In a new policy
document, it admits that the Advertising Standards Authority and
Independent Television Commission codes have proved effective, but says
they should be strengthened to include sports and arts sponsorship.
BDDH has won the account for Emirates Holidays, the vacation arm of
Emirates Airlines. Emirates Holidays has a budget of around pounds 1
million, mostly spent abroad on a satellite television campaign.