Donald Seeley, True North’s chief financial officer, is tipped to
take over as chairman when Bruce Mason retires at the end of March.
Company insiders say the odds favour an internal appointment and that
Seeley combines knowledge of the ad business with an ability to deal
with Wall Street.
Ron de Pear, the managing partner of MindShare Worldwide, has been
promoted to client services director. As well as co-ordinating client
services, de Pear will head the 30-strong international division within
the agency’s headquarters.
The boxer, Prince Naseem, and the former British heavyweight champion,
Henry Cooper, are the latest celebrities to team up in a new TV
commercial for Pizza Hut. The ad makes its national debut on Friday
through Abbott Mead Vickers BBDO.
Del Monte has reduced the shortlist for its pan-European media account
to just Initiative Media and CIA Medianetwork. Mediapolis, the
incumbent, has been knocked off the shortlist.
Hoverspeed is poised to appoint Motive Communications to handle its
expanded pounds 3.5 million media account and is understood to be using
the AAR to look for a new creative agency. The agency shake-up follows
the appointment of a new marketing director, Steve Boffey, who is
planning a major relaunch programme.
The Government is to plough pounds 4 million into a Saatchi & Saatchi
campaign which aims to solve the nursing recruitment crisis. The brief
is to attract another 15,000 nurses to the NHS in order to eliminate the
current 13,000 shortage.
Mulberry, the upmarket fashion retailer, is looking for an agency.
Graham Sim, the company’s marketing director who was poached from
Clark’s shoes in May, has been talking to agencies about producing an ad
campaign to appear later this year.
Wilcon, the house-building company, has shelved plans to review its
pounds 7 million through-the-line account held by Cogent after talking
to Bates Dorland, Publicis, Lowe Howard-Spink and Manchester’s BDH
Mercantile Credit, the personal loans subsidiary of Barclays, has pulled
its advertising below the line and has returned to Brahm in Leeds - the
agency it left two years ago in favour of Publicis.
Optimedia has appointed Philip Talbot to the new position of director of
international clients. Talbot was previously a UK managing partner
responsible for running Renault. John Taylor, the European operations
director, has also been promoted to director of international
Channel 4 has appointed Barry Cox, the former director of the ITV
Association, as its deputy chairman. Robin Miller, the chairman of Emap,
has also been appointed to the Channel 4 board.
Western International Media has picked up the media planning and buying
for the Financial Times’s online service, ft.com. It will produce an
integrated online and mainstream campaign to promote the service and is
claiming a budget of pounds 4 million.
British Interactive Broadcasting has appointed Charles Ponsonby, the
strategic director of Selfridges Retail, as its new strategy director.
Ponsonby will oversee the marketing activities for all of BIB’s
The outdoor advertising group, Primesight, has announced it is in
negotiations that might lead to an offer for the company. Shares in the
group rose 14.9 per cent to 297 1/2p after the statement.
As of Monday, Campaign’s editorial phone number changes to 0181-267 4891
and the fax number becomes 0181-267 4915. All the journalists’ direct
lines will also change.