Western Initiative Media, the international media network owned by
Interpublic Group, is to change its name. Initiative, the sister media
operation to Ammirati Puris Lintas, and Western, the Lowe Group’s media
company, will each be given new branding this summer.
The Lowe Group has acquired a 70 per cent stake in the US agency,
Mullen’s senior management, including its founder and chief executive
officer, Jim Mullen, will remain with the agency, which will operate as
standalone brand. Mullen will report to Frank Lowe, chairman of the Lowe
Silvio Berlusconi, the controversial Italian media mogul and leader of
the political party, Forza Italia, will present the inaugural Media Lion
Grand Prix at this year’s International Advertising Festival in
He will also receive a special award in recognition of his career.
David McCall, the co-founder of New York’s McCaffrey & McCall agency,
acquired by Saatchi & Saatchi in 1983, has been killed in a car crash in
Albania. McCall, 71, and his wife, Penny, who also died, were on a
mission to aid Kosovo refugees on behalf the charity, Refugees
Disney is looking for a direct marketing agency to promote its
attractions. An initial long list is thought to have been whittled down
to just two agencies. A result is expected within a week.
Safeway has extended its relationship with Bates UK by appointing the
group to handle the launch of its consumer website after a four-way
Bates’ tenure of the pounds 18 million account had been called into
question after the merger of Safeway’s rival, Asda, with the Kingfisher
group, a Bates client.
Debenhams is holding two rounds of pitches with below-the-line agencies
for two distinct tasks. A search for an agency to handle a loyalty
scheme is at an initial credentials stage, while Debenhams has seen
full-scale pitches for a new account card.
The US business magazine, Newsweek, is talking to agencies with a view
to creating a TV campaign. The ads would run across Europe on selected
cable and satellite channels.
Dyno-Rod, the cleaning services company, has appointed the
through-the-line specialist, edge/gmc, to handle its pounds 2 million
account as part of plans to extend its services and advertising beyond
the consumer market and into the business sector.
The account, assigned without a pitch, was previously at CDP.
The Body Shop is talking to below-the-line agencies with a view to
launching a loyalty programme. An initial round of pitches will kick off
The Periodical Publishers Association has restated its determination to
maintain the current number of magazines reported by the National
Readership Survey, despite calls from newspaper groups to slash the
number. The PPA will meet with the Newspaper Publishers Association next
month to thrash out the issue.
Mars and Kodak have signed up to be official sponsors of the Millennium
Dome. The two advertisers have signed pounds 3 million sponsorship
packages for the right to market their products at the Dome.
Ascot Race Course has appointed The Marlow Agency following a six-way
creative pitch. The agency will create Ascot’s first branding campaign
around its summer racing calendar.
Gordon Drummond, the former sales director of Kiss FM and most recently
the managing director of the Brighton station, Surf 107, has moved to
GWR Group where he will be the business development director for local
sales. He will report to GWR’s new group local sales director, Wayne