Granada Television’s long-awaited purchase of Yorkshire Tyne Tees
Television is understood to be imminent. Granada already owns 27 per
cent of YTTV, the maximum allowed before a full takeover and, according
to insiders, is poised to mount a full bid within the next few days.
Christine Walker, the former chief executive of Zenith, is still in
negotiations with a number of potential employers and business partners.
Contrary to reports elsewhere, she has not signed an agreement with M&C
Saatchi. Talks between the two appear to be in deadlock over the issue
of majority ownership. It is thought Walker will not now make any final
decisions until after the birth of her baby, next month.
Marks and Spencer Financial Services has launched its first TV campaign
for personal loans. The two commercials, created by WWAV Rapp Collins,
will run on Channel 4 North, South and Scotland as well as ITV
They were piloted on Channel 4 North and Yorkshire Tyne Tees regions
last October. The TV work will also be backed by press advertising and
TMD Carat has won a second brand from Weetabix, taking on the media
planning and buying for Crunchy Bran, which was previously handled by
Western International Media. At the same time, TMD has withdrawn from
the Legal and General media review because of client conflict. TMD works
for Abbey National.
Jackie Rainfray, the senior creative director at Publicis Focus, has
left the company. The managing director, Nick Mote, was unavailable for
comment on her departure as Campaign went to press.
Banks Hoggins O’Shea has hired John Crowther as a senior planner to work
on its Daihatsu, Teleglobe and Lec accounts as well as on new
Crowther, who joins from from Abbott Mead Vickers BBDO, is best known
for developing AMV’s award-winning campaigns for Famous Grouse
Dale Farm has appointed the Manchester agency, Cheetham Bell, to handle
its pounds 1 million advertising account after a three-way pitch. Dale
Farm, which is part of the Northern Foods Group, aims to increase sales
of milk and other goods through its daily delivery service, and has
commissioned a TV campaign to run in September in the Granada and
Katz Radio Sales has scooped another radio sales contract from Media
Sales and Marketing, picking up the sales representation for Surrey and
Northeast Hampshire Radio. Katz will now sell advertising airtime on
Eagle 96.4, County Sound Radio, Wey Valley Radio and Delta Radio.
Network Veka, an alliance of window manufacturers and installers, has
handed Advertising Principles its pounds 1 million advertising and media
The push aims to raise consumer awareness of the alliance and encourage
companies to join.
The Network has won Severn Trent Water’s media planning and buying
business from the incumbent agency, the Media Centre, after a pitch
involving four agencies. Severn Trent is the UK’s second-largest
provider of water, spending pounds 700,000 on ads last year, according
to AC Nielsen MEAL. Its creative account remains with DMB&B.
Newsquest, the third-largest regional newspaper publisher, is to join
the sales agency, the Word, and is to renew the membership of the
Westminster Press titles it acquired last year.
D&AD is running a two-day workshop on creating radio ads in association
with the Radio Advertising Bureau. Aimed at ’young creatives with little
experience and old creatives suffering from too much television’, the
workshop takes place on 16 and 17 June. Contact Marcelle Johnson on
0171-582 6487, or Lesley Tapper 0171-306 2500 for the details.
The closing date for the Campaign Poster Advertising Awards 1997 is 16
June. For an entry pack please call Lisa Patnick on 0171-413 4391 (fax