Publicis has appointed Chris MacDonald, who works on its Coca-Cola
and KP Foods business, as head of account management. MacDonald, 32,
will report to Stephen Meade, the client services director. The agency
has also hired Bartle Bogle Hegarty’s Nathan Hodges as an account
HHCL & Partners has promoted its new-business director, Minnie Moll, to
sales and marketing director while Emma Serednyi, previously the
agency’s account director on Guinness Ireland, has been promoted to
Booth Lockett Makin has scooped three pieces of business this week. The
media agency has won the pounds 1 million account for the coffee brand,
Lavazza, the pounds 500,000 task for Wines of Portugal, and the pounds 1
million account for Sports Advisor’s multimedia betting advisory
WorldPay, the British internet payment processing specialist, is thought
to be looking for an agency to help with its stock market flotation,
following the appointment of Jane Jee, formerly of Mastercard, as its
new director of marketing and communications. The two-year-old WorldPay
is likely to be valued at pounds 100 million when it floats next
Iceland has drawn up a shortlist of direct marketing agencies for its
entire below-the-line business, and is expected to see pitches over the
following week. The incumbent, the Direct Agency, has been invited to
repitch, although it is unclear if it will do so.
The Radio Authority is due to announce the winner of the London digital
radio multiplex today (Friday). Three consortia are vying for the
service: CE Digital, a joint venture between Capital and Emap;
SwitchDigital, a joint venture between Talk Radio/Ginger Media Group and
Clear Channel International; and MXR, owned by Chrysalis, Border
Television and Daily Mail & General Trust.
Sky Digital has unveiled a package of new children’s programming that
launches this month. The line-up includes Nick Jr, a channel for
pre-school children, Playhouse Disney, a new strand for the same age
group, and extended hours of broadcast from Fox Kids and
Maher Bird Associates is running a press campaign to promote
Mercedes-Benz’s used-car brand, Signature. The ads use the strapline,
’Can you see yourself in a Mercedes-Benz?’.
British Gas launched a national marketing campaign this week, created by
Evans Hunt Scott, for its home security business. The three-month direct
marketing drive will reach 1.5 million consumers and is supported by a
national 48-sheet poster campaign, which will run for four weeks.
Alfa Romeo GB is to launch a direct mail campaign through IMP for the
Alfa 166 in order to stimulate test drives. Consumers will receive a CD
that takes them on an audio test drive. Anyone who subsequently contacts
their dealer to arrange a test drive will be offered the car for up to
24 hours while their own vehicle is valeted.
Serious Pictures has signed Doug Liman and Alfonso Cuaron from
Liman is best known for his Levi’s, Nike and Dockers work and he also
directed the feature films, Swingers and Go, the latter of which opens
UCI has appointed BDH TBWA to handle its ad account. It was previously
held by McCann-Erickson.
Adspend was less than pounds 1 million last year. BDH is profiled on p12
of this week’s Campaign.
BBDO has launched an interactive agency, called @tmosphere Interactive,
which will report to the network’s New York office. The agency will work
with BBDO clients and the global network of BBDO interactive companies.