Michael Bungey, the Bates worldwide chairman, is handing over the
day-to-day running of the network to three senior executives. Jean de
Yturbe will take charge of Europe, the Middle East and the Indian
sub-continent. Ian Smith, who is in charge of multinational new
business, will run Bates’ operation in Asia and Australia. Bill
Whitehead, the network’s North America chief, extends his
responsibilities to include Latin America and the international
development of the Diamond agency in Korea.
Dairy Crest has shortlisted four agencies to pitch for the pounds 7
million worth of business it pulled out of Rainey Kelly Campbell
Roalfe/Y&R because of conflict with Danone. Grey will pitch for the
Clover, Dairy Crest, Frijj and Willow creative assignments against Bates
UK, Banks Hoggins O’Shea/FCB and Fallon McElligott.
The RAC has shortlisted Abbott Mead Vickers BBDO, Lowe Lintas & Partners
and Leagas Delaney to pitch against the incumbent, M&C Saatchi, for its
pounds 5 million account.
Chris Martin, the former creative director of Bates Communications who
quit when the agency was merged with 141, is to become the new creative
director of Smith Bundy Carlson.
CGU has appointed BMP DDB to launch a new financial services initiative,
code-named project Seattle. The appointment does not affect CGU’s
relationship with McCann-Erickson.
London Transport has finalised a shortlist of agencies to compete for
its pounds 7 million account. Abbott Mead Vickers BBDO, Publicis, Rainey
Kelly Campbell Roalfe/Y&R and Partners BDDH will pitch at the end of
Scottish Widows, which was taken over by Lloyds TSB last year, has
confirmed that it has appointed Zenith Media, the incumbent on Lloyds
TSB, to handle its pounds 4.5 million TV buying account. Mediapolis
retains the remaining media business.
The Interpublic Group is to rebrand its Western Initiative Media global
network as Initiative Communications. Western Media, one of the
network’s two UK offices, will retain its separate branding.
The Pink Film Company has poached the controversial documentary film
maker, Nick Broomfield, from And Howe Films. Broomfield directed the
feature Kurt and Courtney, documentaries on subjects including Margaret
Thatcher and campaigns for the Volkswagen Passat.
ITV will next week tell advertisers that it will have to reduce the
audience guarantees it had originally set for 2000. The network had
originally promised to deliver a 40 per cent audience share but now
feels that this target would be ’impossible’ to meet.
The 10 Group is to sell SWK and Brunning to allow it to divert resources
into its e-commerce and internet-related business. The group has no
plans to dispose of the Charles Walls group in Leeds, which it bought in
July last year.
Advertising agencies are not keeping pace with other marketing services
operators when it comes to capitalising on new technologies, according
to research from Willott Kingston Smith. The accountancy firm’s research
shows that ad agencies spent only pounds 1,406 per staff member on IT in
1999, far less than fellow marketing services providers such as PR,
which spent pounds 2,045 per head.
David Stuart, founder and creative partner at design consultancy, The
Partners, has been voted as president elect for the British Design & Art
Direction. Stuart takes up the position of president in 2001 when he
will replace incoming president, Larry Barker, creative director at BMP