Partners BDDH has picked up the advertising for Mercedes’ used-car business, Signature, in addition to its existing Mercedes account. The business was previously held by Maher Bird Associates.

Partners BDDH has picked up the advertising for Mercedes’ used-car

business, Signature, in addition to its existing Mercedes account. The

business was previously held by Maher Bird Associates.

BSkyB has appointed Mark Sharman as director of broadcasting. Sharman,

who joins from Channel 4 where he was the controller of sport, will have

responsibility for the output of Sky News, Sky One and the Sky Movie


JCB, the heavy machinery manufacturer that moved into fashion last year,

has been talking to agencies about an international advertising project.

The corporate marketing director, Jonathan Hearth, began contacting

agencies this week with a view to holding credentials meetings in


The Queen’s Speech on Wednesday included legislation to impose a pounds

20 million ceiling on the general election budget of each political

party, which will force Labour and the Tories to cut ad budgets.

Open has appointed DP&A as its lead direct marketing agency. Tequila

Payne Stracey will handle the interactive TV company’s trade marketing.

The account was resigned by Archibald Ingall Stretton last month.

JCDecaux has defeated Adshel to win the contract to supply bus shelters

to Glasgow City Council. Adshel had held the contract - the

second-largest in the country - since the early 70s. The new contract

runs for 15 years and gives Decaux a third of the 6-sheet poster


The Institute of Practitioners in Advertising may make a formal

complaint to the Broadcasting Standards Council about the BBC2

documentary, Getting Older Younger, on the topic of marketing to

children (Leader, p27).

DMB&B Financial has beaten three agencies to retain its pounds 5 million

John Charcol business - the UK’s biggest mortgage broker. The agency

beat Joshua, Team Saatchi and Blowfish to the task of launching the e-commerce arm.

The online retailer, Premium Petcare, is looking for an advertising

agency to launch - Europe’s first online petcare portal.

The project has been backed by Chase Capital Partners. The site launched

in the UK this month targeting 6.6 million pet owners.

Hoojit, a new internet shopping service, has begun talking to ad

agencies about a campaign. Hoojit is one element of, an

internet service which offers users the free use of telephones one week

in three as well as free internet access.

The GWR radio group has joined forces with Scottish Radio Holdings to

apply for a second digital radio multiplex licence to serve Greater

London. The consortium, called Score Now, is considering proposals for

formats. The closing date for applications is 11 January 2000.

Mehdi Norowzian, the commercials director, is giving up his fight for

damages against Guinness and the Arks agency for allegedly ripping off

his work for a TV campaign after the rejection of his claim by the Court

of Appeal. ’I feel I’ve done everything I can and enough is enough,’ he

said. ’This has been a huge emotional drain on me’.

The IPA Society, which organises events for members of the trade body in

their 20s and 30s, is set to become the 44 Club - the name by which it

was known more than 30 years ago.

There will be a memorial gathering next week for Peter Plumbstead, the

respected commercials producer who ran the Shooting Lodge, who died

recently. It is on 25 November at the Paparazzi Lounge, 9 Hanover

Street, W1 between 6.30pm and 9.00pm. Details from Caroline Baker on

0171-637 9990.

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