MediaCom TMB has landed the pounds 4 million corporate media
planning and buying brief for Scottish Telecom, which is gearing up for
a major rebranding exercise next month. The telecoms division of
Scottish Power is expected to change its name to shake off its image as
a purely Scottish company.
McCann-Erickson has been appointed to handle advertising for PhotoMe,
the photo booth company that recently signed a deal with BT to provide
internet booths. The agency, which pitched against Grey, will test
advertising in Bristol before a pounds 1.5 million national roll-out
British Midland has finalised the shortlist for its pounds 4 million
full-service account. The incumbent, Faulds, will pitch against Partners
BDDH, Doner Cardwell Hawkins and Bartle Bogle Hegarty for the
Jordans has picked Mediapolis to handle its pounds 2 million media
planning and buying for its cereals from the beginning of next year. The
agency pitched against Optimedia and Halo, a joint venture between MBS
Media and Osprey.
The Labour Party has turned to Chris Evans’ Ginger TV company for a
party political broadcast to be screened during the party’s annual
conference in Bournemouth next week. Ginger’s first work for Labour aims
to attract new members to the party, following a fall in membership from
405,000 to 388,000 last year.
The COI has reduced its shortlist of agencies for the London Mayoral
elections. Work from WCRS, Euro RSCG Wnek Gosper and Delaney Fletcher
Bozell will now go into research with a decision expected in the next
two weeks. The successful shop will create a campaign that will
encourage Londoners to vote for a mayor in next May’s elections.
BNFL is looking for an agency to create a pounds 500,000 campaign to
encourage people to visit its regional visitor centres. The move does
not affect the main BNFL account, which is at CDP.
The ITV chief executive, Richard Eyre, said increasing advertising
minutage would have a bad effect on ITV’s and advertisers’ relationship
Addressing the Marketing Society, he said he would ’dig his heels in’ on
the issue, particularly as tolerance of advertising in satellite homes
is lower than in terrestrial homes.
KLP Scotland has put its brands, KLP, Apex Design and IT Bytes, under
the banner of KLP Euro RSCG. The interactive arm will be known as Euro
RSCG Interactive and headed by Rob Noble.
Burnett Associates, the specialist social marketing agency, has picked
up the integrated marketing business for the Cancer Research
The CRC will be the agency’s largest client and the new campaign will
encompass advertising, PR and the internet.
The Institute of Sales Promotion and the Incorporated Society of British
Advertisers have merged their promoters’ groups to present a united
front on sales promotion issues in Britain and Europe. The merged
committee will be known as the Promoters’ Group and be chaired by Mike
Slipper, the brand activity manager at Van den Bergh foods.
The managing director of World Writers, Simon Anholt, has stepped up to
chairman. Kathrin Hardie, the client services director, succeeds Anholt
as managing director.
Tom Jones’s new album, Reload, which features duets with stars such as
Robbie Williams and Cerys Matthews from Catatonia, is being promoted via
posters in the washrooms of bars around the country as part of a
promotional drive through the ambient specialist, Publicity 1st.