Bloomsbury, the publishing house, is preparing to launch a cinema
advertising campaign to coincide with the paperback release of JK
Rowling’s Harry Potter and the Prisoner of Azkaban this April. The
company is planning to create the campaign in-house, and is seeing
pitches from two unnamed production companies to make the ad.
Air Miles, the British Airways loyalty scheme subsidiary, has
shortlisted Abbott Mead Vickers BBDO, TBWA GGT Simons Palmer and Miles
Calcraft Briginshaw Duffy to pitch for its creative account.
Bartle Bogle Hegarty resigned the account last December.
Michael Green, chairman of Carlton Communications, has stated that the
company seeks to significantly develop its role in TV and the net
through distributing content across all platforms from free and pay-TV
to the internet and mobile communications. Carlton has increased its ad
revenue by 8 per cent in the four months to the end of January.
AMV Advance, the unit formed by Abbott Mead Vickers BBDO’s acquisition
of Clark & Taylor last year, has won the online travel agency, eDreams.
The dollars 5 million account will be split between a UK campaign
through AMV Advance and local advertising in Italy and Spain handled by
Miles Calcraft Briginshaw Duffy and Zenith Media have been appointed to
the launch of Petsonthebrain - the latest entrant to the online pet
product market. The site will go live in the UK first with an
international roll-out to be completed within the next six months.
RealCall, a UK-based company that helps businesses deal with inquiries
received via the internet, has awarded its global media account, worth
an initial dollars 6 million, to MindShare. The first campaign will run
in the UK and the US in March in general business and trade
publications. The campaign will be extended to mainland Europe later
The International Advertising Association has secured more than pounds 1
million of sponsorship for its World Advertising Congress, which is
being held in London from 6-9 June. Up to 2,500 delegates are expected
to attend the congress, whose key themes will be culture, creativity,
technology and ethics.
Sage has drawn up a shortlist for its through-the-line account, which is
reportedly worth pounds 5 million. Lowe Lintas & Partners, Rapier, Tullo
Marshall Warren, GGT Direct and Joshua will all pitch within the next
The Interpublic Group yesterday reported net profits of dollars 373.4
million for the year ending 1999, up 21 per cent on 1998. Revenues for
1999 were dollars 4.6 billion - a rise of dollars 593 million or 15 per
cent on 1998. Profits for the fourth quarter were dollars 130.1 million,
or 44 cents a share before charges, compared with dollars 106.7 million
last time. Interpublic’s agencies gained net new business during 1999 of
about dollars 1.8 billion, an increase of dollars 379 million or 26 per
cent on 1998.
Maurice Saatchi, a founding partner of M&C Saatchi, Campaign’s agency of
the year, is the winner of this year’s Publicity Club of London award
for his contribution to advertising and marketing. The award will be
presented at a Mansion House lunch on 6 April.
Optimedia International has become the first company to subscribe to the
Nielsen NetRatings internet measurement service on a global basis.
The Nielsen NetRatings system provides up-to-the-minute audience
information on websites and ad banners.
The closing date for entries to the second Campaign Direct Awards is
today (Friday 25 February). Contact Sam Graham on 0171-413 4047 for