Ogilvy & Mather Europe has appointed Paul Smith as its new creative
director. Smith, 50, was most recently international executive creative
director at Grey.
Danone is finalising details for the media planning business of its
Dairy and Premier Waters divisions.
Motive has won the planning task for the HP Foods operation while Carat
keeps the media buying across all of the divisions.
A snail race in Cuba is to be featured in Guinness’s next ’good things
come to those who wait’ commercial through Abbott Mead Vickers BBDO.
The film, breaking nationally next Thursday and backed by a pounds 5
million spend, follows the ’swimmer’ and ’surfer’ executions.
The Granada Group has announced a 14 per cent increase in pre-tax
profits to pounds 835 million for the week to 25 September. Ad revenue
for the group’s ITV interests was up 6.2 per cent across the year and 13
per cent up in the final quarter.
PricewaterhouseCoopers has confirmed that it has moved its account out
of Ammirati Puris Lintas into the sister Interpublic Group agency,
McCann-Erickson. The merger of Lintas with Lowe & Partners threw up a
clash with the KPMG account, which is handled by Lowe.
Fallon McElligott will advertise Switch2.net, an entertainment portal
backed by the digital broadcast company, Edison Interactive. Switch2.net
will launch next year with a marketing pounds 7 million.
Greg Dyke, the BBC’s incoming director-general, is to be the keynote
speaker at the Race in the Media Awards on Friday 7 April 2000. RIMA is
an annual event organised by the Commission for Racial Equality to
recognise excellence in coverage of race relations issues. The closing
date for entries is Friday 10 December and entry forms can be obtained
from the RIMA Office on 0181-864 2005 or at
BMP DDB has been appointed to handle the advertising for Aroma, the
chain of cafes bought by McDonald’s in March. A full campaign is
scheduled to run next year, breaking first in the London area. Media
will be handled by BMP OMD.
Vinnie Jones is to front a campaign for a new British perfume. Jones has
signed up to be the face of Penny Black and will appear in press
advertising by McCann-Erickson Birmingham and on fly-posters from early
Fallon McElligott has won the advertising account for
onlinehighstreet.co.uk, a new website that allows users to shop at a
choice of major conventional high street names. The company is expected
to spend pounds 3 million on a launch campaign early next year.
EPB Communications has acquired Buckfield Lord for an undisclosed
Buckfield Lord, which was founded in 1984 and claims billings of pounds
12 million, recently lost its Mercedes business but retains clients
including Bentley Cars, Kenwood Electronics and Ducati Motorcycles.
The Internet Advertising Bureau, which represents 90 per cent of
companies selling ad space on UK websites, has agreed to submit itself
to regulation by the Advertising Standards Authority. Andrew Brown,
chairman of the Committee of Advertising Practice, hailed the move as ’a
major step forward for online consumer protection’.
London Transport has shortlisted four direct marketing agencies for its
below-the-line business. Craik Jones, Claydon Heeley, GGT Direct and the
incumbent, Interfocus, will pitch.
Northern & Shell is launching a men’s magazine called M2K in April next
year which will target men who have outgrown lads’magazines.