Publicis is set to win the creative assignment on the pounds 10
million UK account of Muller, the market-leading yoghurt and dairy
Its appointment follows the dropping of Bates UK from the pitch-list and
the withdrawal of Rainey Kelly Campbell Roalfe. Media buying remains
K Shoes, the women’s shoe brand owned by the footwear giant, C&J Clark,
is looking for an advertising agency to revive the brand. Clarks is
conducting the review through the AAR and has shortlisted four agencies
who will now pitch for the pounds 2 million task. They do not include
the incumbent, McCann-Erickson Manchester.
Tom Carty and Walter Campbell, the Abbott Mead Vickers BBDO creative
team that created the Guinness ’surfer’ ad, have split. The pair have
worked as a team for 12 years and intend to remain at AMV.
Wolverhampton & Dudley has shortlisted Delaney Fletcher Bozell, Walsh
Trott Chick Smith and Ogilvy & Mather to handle the advertising for its
pounds 2 million Harp Irish Lager brand. A decision will be made at the
end of September.
One2One is the latest major company to give an undertaking to feature
disabled people in its advertising from the middle of next year.
Meanwhile, organisers of the VisABLE campaign to promote more use of the
disabled in ads are calling leading agencies together in the autumn to
discuss how this can be done on a regular basis.
Publicis has been appointed to handle a pounds 1 million international
relaunch of Graff, the New Bond Street jeweller. The campaign will
include advertising in international titles as well as through-the-line
work on corporate literature and brochures.
Ron Baird, the former Saatchi & Saatchi vice-chairman, has died of
cancer at the age of 67. He joined the group in 1974 when his agency,
Notley Advertising, became the Saatchi brothers’ first acquisition. He
ran the agency’s Famous Grouse whisky account and continued looking
after its charitable trust after his retirement in December 1995.
Yorkshire Water, still suffering after its reputation was severely
tarnished during the 1995 summer drought, has appointed the Brahm Agency
in Leeds to help rebuild its image in the run-up to deregulation that
will allow water companies to compete for domestic customers. Six
agencies pitched for the assignment, which is being backed by a reported
pounds 1 million spend.
Lloyds TSB’s Private Banking arm has appointed Interfocus to handle a
pounds 2 million integrated marketing campaign. The agency will rebrand
the bank in a bid to challenge Coutts’ dominance of the market.
Peter Plumstead, the commercials producer who ran the Shooting Lodge,
died suddenly at his north London home last weekend. He was married with
two daughters, aged nine and seven. Simon Dicketts, M&C Saatchi’s joint
creative director, said: ’Peter was a big man with a big and generous
personality to match’.
The MacManus Group, which includes D’Arcy, IMP, MediaVest and DMB&B
Financial, is relocating to new offices at Kensington Village. The move
will not be completed until 2001.
John Russell, managing director at Wieden & Kennedy Amsterdam, is
leaving to return to the Portland office as the global account director
on Coke and Miller High Life. He is replaced by David Miller, who joins
from the agency’s Tokyo office.
We would like to point out that last week’s front page carried a picture
incorrectly captioned, ’Cussons ... spends pounds 8 million on
advertising’. The picture was, in fact, taken from a Radox ad.