WCRS is expected to get the pounds 12 million creative account for Open, the interactive TV platform, after presenting work to its new managing director, Jon Florsheim, this week.

WCRS is expected to get the pounds 12 million creative account for

Open, the interactive TV platform, after presenting work to its new

managing director, Jon Florsheim, this week.

Dominic Gettins and Olly Caporn, a creative team at Euro RSCG Wnek

Gosper, have been promoted to deputy creative directors. The

appointments follow that of Chris Herring and Andy McKay as the agency’s

new creative directors. (See Newsmaker, p20).

Nike has drawn up a shortlist of agencies for its pounds 60 million

European media account. MindShare, OMD (led by Manning Gottlieb Media in

the UK) and Zenith Media will take part in a three-way shoot-out.

EasyJet has asked BJK&E, BBJ and Zenith Media to pitch for its pounds 7

million media account. The incumbent, Matters Media, has handled the

business since the airline launched five years ago.

The National Magazine Company, which bought Gruner & Jahr last week, has

shelved the launch of Project Florence, the magazine for thirtysomething

women due to launch this autumn.

Interpublic Group has reported a 15 per cent increase in net income for

the second quarter of 2000 to dollars 171.9 million. Worldwide revenue

was also up 15 per cent to dollars 1.4 billion.

The Advertising Standards Authority has called on the Office of Fair

Trading to take action against two companies for persistently making

misleading ad claims. One is Clockwork Orange, which claims its Fat Cat

product enables leaded petrol engines to run on unleaded petrol. The

other is Magno-Pulse, which is said to have made unproven healthcare

claims for its magnetic therapy products.

True North has unveiled second-quarter results, showing net income up 29

per cent to dollars 27 million and revenues up 10 per cent to dollars

375 million. Its chairman and chief executive, David Bell, said it was

’a watershed for True North’ with new-business wins including the global

Compaq and Boeing accounts.

Ogilvy & Mather has promoted Tony Grigg, the business director in charge

of the Ford Dealership, to managing partner of all Ford UK business with

a place on the executive board.

The threat of a ban on TV advertising to children in Italy is growing

after approval of a proposal by the Italian parliament’s committee for

children. The plan would outlaw all advertising, including toy

commercials, during children’s programmes and will be put before

parliament for approval.

Tryton Foods, best known for its Aunt Bessie’s Yorkshire Puddings brand,

has appointed Willox Ambler Rodford Law to handle launch advertising for

its food service division, which was set up to develop new food ranges

for catering outlets.

Banks Hoggins O’Shea/FCB has promoted Jo Blundell from account director

to fill the new role of head of account management. The appointment is

on the back of new-business wins including Compaq, Ladbrokes and


CKMP has been appointed to handle creative work for Fisherman’s Friend

throat lozenges by its Dutch distributor, Nedan Confectionery, after a

three-way pitch. A press campaign will break this autumn.

Vicky Jacobs has resigned as new-business director of Euro RSCG Wnek

Gosper to become an account director at TBWA GGT Simons Palmer. Garry

Lace, TBWA’s joint managing director, who worked with Jacobs at Euro

RSCG, said her hiring was the precursor to other senior appointments in

planning and account handling.

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