The Publicis group is discussing a merger of its second-string European network, FCA!BMZ, with its recently acquired Saatchi & Saatchi subsidiary. Maurice Levy, the Publicis chairman, said: 'We want to strengthen Saatchis' presence in Europe and we are reviewing all our options.'.
The Publicis group is discussing a merger of its second-string European network, FCA!BMZ, with its recently acquired Saatchi & Saatchi subsidiary. Maurice Levy, the Publicis chairman, said: 'We want to strengthen Saatchis' presence in Europe and we are reviewing all our options.'.
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