MCI WorldCom, the international telecommunications giant, is
talking to advertising agency networks about its first pan-European
branding campaign. The group is well known in the US for its ads
starring the basketball star, Michael Jordan, but has done virtually no
branding work to date on this side of the Atlantic.
Walsh Trott Chick Smith has promoted its account director, Kier Cooper,
to managing director. It has also appointed a new finance director, Sue
Jones, who joins from the PR company, Charles Barker Group. The moves
are intended to enable the managing partner, Amanda Walsh, to
concentrate on pulling in new accounts.
The Conservative Party has appointed Archibald Ingall Stretton to handle
a major fundraising and membership campaign in the run-up to the next
Media Insight, MindShare’s second-string agency, has lost its managing
director, Kevin Grand, who is setting up his own media company. Toby
Jenner, the media account director at Media Insight, has been promoted
to replace Grand and is restructuring the company to improve its profile
within the media industry. He is seeking two business directors to work
under him as the agency plans to take on a more aggressive new-business
The RAC has shortlisted three agencies to pitch against the incumbent,
Lowe Direct, for its direct marketing account. WWAV Rapp Collins, IMP
and Carlson Loyalty will all pitch at the end of the month.
The Royal Mint has drawn up a shortlist for its direct marketing
business. The incumbent, the Petersen Partnership, will pitch against
FCA!, Judith Donovan Associates and Davies Little Cowley Fiddes.
Bartle Bogle Hegarty has won the pounds 4 million advertising account
for Eyestorm, a website offering the exclusive sale of works of art by
such big names as Damien Hirst, David Hockney and Andy Warhol. Eyestorm,
which started business at the end of last year, will be launched in the
US this year.
The Manchester agency, Barrington Johnson Lorains, has picked up the
pounds 1 million advertising and direct marketing account for British
Regional Airways, a British Airways franchise which operates routes
throughout the British Isles. The agency’s first brief will be a
through-the-line campaign to mark the launch of its Cardiff to Dublin
service in July.
Colgate-Palmolive’s Soft & Gentle brand is sponsoring the new series of
Channel 4’s fashion programme, She’s Gotta Have It, which starts on 8
March. The sponsorship, which is worth around pounds 1.5million, was
conceived by Sponsorvision and produced by Bark Films.
A memorial service will be held on Tuesday 7 March at 1pm for Ian
Brazier, a former client director at Joshua, who disappeared while
trekking in Nepal at the beginning of last November. The service will be
held at All Soul’s Church, Langham Place, London W1 and will be followed
by a reception in the Regent Room at the Langham Hilton.
nme.com has become one of the first UK online music sites to launch
original web-based TV and masthead radio programme channels. A 30-minute
programme, The Premier Awards Show, will be available on demand from
midday on Thursday. The radio channel will broadcast in the next few
weeks and will consist of one- and two-hour masthead programmes.
The new website, erecruitment.com, has picked Walsh Trott Chick Smith to
handle its pounds 1 million account.