Hotter "Get comfortable" by Pablo

Shoe manufacturer Hotter celebrates fashion in all its forms in a bid to combat biases towards older people.

Encouraging people of all ages to be themselves, the ad shows younger and older women and non-binary people as they cry, unwind, exercise and protest. "Get comfortable" features three different mother-daughter pairings, including NTA-winning actress Amanda Burton and the ad’s director Phoebe Arnstein.


The ad aired yesterday (21 September) across TV, social and digital, and was created by Nathalie Gordon and Cathy Hutton.

Credits

Brand
Agency
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Senior producer
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Executive producers
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Post-production
Sound
Production designer
Production manager
Stylist
Makeup artist

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