Hotter "Get comfortable" by Pablo

Shoe manufacturer Hotter celebrates fashion in all its forms in a bid to combat biases towards older people.

Encouraging people of all ages to be themselves, the ad shows younger and older women and non-binary people as they cry, unwind, exercise and protest. "Get comfortable" features three different mother-daughter pairings, including NTA-winning actress Amanda Burton and the ad’s director Phoebe Arnstein.

The ad aired yesterday (21 September) across TV, social and digital, and was created by Nathalie Gordon and Cathy Hutton.


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