Hotter Shoes celebrates women over a certain age and how when they're comfortable they can do anything.
"Dull Steve" shows a woman as she "says hello to loving [herself]" and says goodbye to dull sex with Steve. Another ad, "Quitting", follows an office worker as she throws papers from her desk and bids farewell to her unqualified boss.
"When you’re truly comfortable you can do anything", a narrator declares. The work was created by Amy Fasey and Jacob Hellstrom, and directed by Amy Becker-Burnett through OB Management.