Share for Dogs
Pedigree’s New Zealand outfit has come up with a novel way to fundraise for its adoption drive. Rather than asking for donations, it simply wants viewers to share the video to increase the money it makes from its YouTube advertising deal.
Oude Meester - #MasteryInTheMaking TV Ad
Idris Elba does his slightly unhinged schtick - last seen in Luther - for South African brand Oude Meester. The Hackney-born actor wanders around cool places spouting seemingly unconnected sentences before coming a cropper when he attempts to speak Xhosa. Does any of it make any sense? No, but Idris does nonsense with style so the ad works.
New Fruyo Greek Yoghurt Magic Advert with Ben Hanlin
New cockney street magician Ben Hanlin, the star of ITV’s Tricked programme, breezes into Spitalfields Market and works his magic. The spot, by Creative Orchestra, has attracted some 60,000 views, not bad for a yoghurt ad.