House of Experience inks deal with Emirates

Events agency House of Experience (HoE) has announced a new partnership with airline Emirates.

Emirates launches its new brand experience
Emirates launches its new brand experience

The deal will see the team at HoE develop the Emirates Aviation Experience, a new visitor centre based in north Greenwich, London, next to the Emirates Air Line. The attraction will feature Airbus A380 flight simulators, life-size models and interactive technology.

Emirates hopes to educate the public in all things commercial air travel, alongside a strategic plan to sell its experience to agents and corporate clients. The airline has secured the south London location for a period of ten years.

Benjamin Reed, creative director at HoE, said: "The Aviation Experience is London’s best kept secret. Whether you want to see the Rolls Royce Lego Engine or land an Airbus A380 or Boeing B777, there really is something for everyone.  

"We are thrilled to be working with Emirates who share our passion in the use of experience marketing to change behaviour."

HoE was acquired by Big Cat Group in March 2014.

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