House of Experience reveals stunt with Future Finance

Student lending company Future Finance has enlisted House of Experience to deliver a campaign that is designed to target its student audience.

The stunt will take place in London on Wednesday (16 March)
The stunt will take place in London on Wednesday (16 March)

The agency will execute the brand’s first ever experiential stunt, coined ‘Don’t let money get in the way’ in London on Wednesday (16 March).

While exact details of the stunt remain under wraps, the focus will be on locations frequented by students, such as the University College London (UCL).

Future Finance approached House of Experience following its work with brands such as TransferWise, Moonpig and Jeyes group brand Bloo.

Sibilla Foxton, senior account manager, House of Experience said: "We were excited to be approached by Future Finance to drive their content creation through experiential marketing. We hope after the success of this first stunt, we can continue to grow the brand’s online audience through creating engaging and genuine viral content."

Alex Gallagher, chief marketing officer, Future Finance added: "Unfortunately, money (or rather the lack of money) is blocking the way for thousands of students from achieving their potential. Money should not get in the way of education. It’s the reason we started Future Finance, Europe’s fastest growing student lender.

"We selected House as we felt their creativity and experience in the student market positioned them perfectly to help us achieve our goals. Whilst this is the first stunt we’ve collaborated on, it won’t be the last."

It was recently announced that client services director Oliver Burgoyne had departed House of Experience, and parent company Big Cat Group increased its 50% stake in the company to 100%.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now