House of Fraser "be you no matter who, this Christmas" by 18 Feet & Rising

House of Fraser is returning to TV advertising this Christmas after an 11-year break with a documentary-style campaign featuring models. The activity, created by 18 Feet & Rising, will launch on 15 November during The X Factor and I’m A Celebrity… Get Me Out Of Here! on ITV. In the films, the models answer questions about gifting directly to the camera. They end with the line: "Be you, no matter who, this Christmas." The work was created by Alex Delaney and directed by Jennifer Venditti through Bold. Post-production was by Finish and Absolute, while Goodstuff Communications handled media planning and buying.

Credits

Creative director
Creative
Strategic business lead
Account manager
Producer
Production company
Producer
Post-production
Digital and social media content
Photographer
Media agency
Music Supervision

Featured in this story

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE