House of Fraser is returning to TV advertising this Christmas after an 11-year break with a documentary-style campaign featuring models. The activity, created by 18 Feet & Rising, will launch on 15 November during The X Factor and I’m A Celebrity… Get Me Out Of Here! on ITV. In the films, the models answer questions about gifting directly to the camera. They end with the line: "Be you, no matter who, this Christmas." The work was created by Alex Delaney and directed by Jennifer Venditti through Bold. Post-production was by Finish and Absolute, while Goodstuff Communications handled media planning and buying.
Strategic business lead
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member