Hovis 'relaunch' by Miles Calcraft Briginshaw Duffy

Hovis charts 122 years of British history in this epic 122 second ad to celebrate its 122nd birthday

The ad stars a new Hovis boy, Brian Thackie, and depicts the highs and lows experienced by Britain during the company's existence including the First World War, the suffragette movement, the swinging sixties, England winning the 1966 World Cup and the Millennium celebrations.

The spot ends with the strapline "As good today as it's always been".